A mid-summer day's dream

Apart from being popular for a pitcher full of bars and pubs, not to forget the mouth-watering eateries, Bengaluru has always been in the limelight when it comes to fashion, especially when it is about trying out something funky and fashionable.

 Keeping this legacy alive is a start-up, Ketchupp clothing, an online women’s clothing line. The venture is the brainchild of Megha Balanadu and Amita Ashok who came up with the idea of starting a clothing line over fruit beer and cheese sandwiches on a fine summer evening. They realised that they had common goals, similar tastes and most importantly, complementary skills.

 Once they decided to start a clothing line, they wanted a name that was short and catchy, and finally came up with ‘Ketchupp’, which thought was easy to remember and would be acceptable by all. Though barely four-months-old, this start-up has received positive feedback and appreciation from its customers. The duo focusses on offering exclusive elegant and elite western clothes at a reasonable price, ranging from everyday wear to evening and party outfits.

“This kills the worry of bumping into someone else wearing the same dress the minute you walk out of a store,” says Megha. The fabrics used by Ketchupp clothing are mostly imported and are georgette, linen, crape, cotton and silk.

“We look into filling the gap between a petite-size woman and a plus-size woman, and it is appreciated by women who are 35 and above. It is always great to hear positive feedback about your work that is just a few-months-old. We love experimenting with different designs,” says Megha.