Hero MotoCorp to launch new Duet

Hero MotoCorp is lining up a slew of scooter launches, including an all-new full metal body unisex scooter called ‘Duet’. The stage is thus set for another battle between the home-grown market leader and its erstwhile partner Honda Motor Company.

 Hero MotoCorp, which leads the motorcycle market in India with more than half the market share, is now ready to take the battle to Honda’s home turf — the scooter segment — with the launch of two scooters, the Duet and the new Maestro variant. The 110 cc Duet is a completely new scooter, which Hero had not showcased at the Auto Expo last year. The scooter and its brand name were unveiled at a convention in June 4, and the company is preparing to launch the Duet close to the festive season this year.

 Hero is aggressively strategising in the scooter segment to take on Honda. The company believes it can further shore up its position if it can derail Activa, which has fired up Honda’s growth here.

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