<p>Smartphone users spend over 85 percent of their time using native applications, but most of their time is spent using just five non-native apps they have installed from the App Store, a new study reveals.<br /><br /></p>.<p>Those five apps may vary from person to person.<br /><br />The new data on app usage comes from a Forrester Research study that analysed 2,000 US smartphone owners to better determine how users engage with the apps they have on their phones, TechCrunch reported.<br /><br />According to the findings, communication and social apps account for the most usage - with a combined 21 percent of all smartphone minutes.<br /><br />This trend also means that only a handful of companies are now dominating app usage. Facebook accounts for 13 percent of the time spent on apps, followed closely by Google at 12 percent.<br /><br />Other big-name tech companies also see heavy usage, including Amazon (three percent), Apple (three percent), Yahoo (two percent), Microsoft (one percent) and eBay (one percent.)<br /><br />As a category, social networks claim 14 percent of all smartphone usage, with Facebook leading the category.<br /><br />US users spend 4.8 percent of their smartphone minutes in instant messaging apps like WhatsApp, but globally, this figure is even higher.<br /><br />Games and music account for six percent of smartphone usage minutes, while streaming video represents nine percent of minutes. <br /><br />Here, YouTube leads with 43 percent adoption, but Netflix has the highest median use at 31 minutes, 33 seconds.<br /><br />Media is another popular category of apps with weather, news and sports accounting for three percent of all usage minutes. News leads here with a median of 11 minutes, 51 seconds per day.<br /><br />Books and magazines represent two percent of smartphone usage minutes. Other categories like shopping (five percent), maps/navigation (six percent) and email (four percent) are also popular.<br /><br />Forrester advises businesses to design their apps only for their best and most loyal or frequent customers - because those are the only one who will bother to download, configure and use the application regularly.<br /></p>
<p>Smartphone users spend over 85 percent of their time using native applications, but most of their time is spent using just five non-native apps they have installed from the App Store, a new study reveals.<br /><br /></p>.<p>Those five apps may vary from person to person.<br /><br />The new data on app usage comes from a Forrester Research study that analysed 2,000 US smartphone owners to better determine how users engage with the apps they have on their phones, TechCrunch reported.<br /><br />According to the findings, communication and social apps account for the most usage - with a combined 21 percent of all smartphone minutes.<br /><br />This trend also means that only a handful of companies are now dominating app usage. Facebook accounts for 13 percent of the time spent on apps, followed closely by Google at 12 percent.<br /><br />Other big-name tech companies also see heavy usage, including Amazon (three percent), Apple (three percent), Yahoo (two percent), Microsoft (one percent) and eBay (one percent.)<br /><br />As a category, social networks claim 14 percent of all smartphone usage, with Facebook leading the category.<br /><br />US users spend 4.8 percent of their smartphone minutes in instant messaging apps like WhatsApp, but globally, this figure is even higher.<br /><br />Games and music account for six percent of smartphone usage minutes, while streaming video represents nine percent of minutes. <br /><br />Here, YouTube leads with 43 percent adoption, but Netflix has the highest median use at 31 minutes, 33 seconds.<br /><br />Media is another popular category of apps with weather, news and sports accounting for three percent of all usage minutes. News leads here with a median of 11 minutes, 51 seconds per day.<br /><br />Books and magazines represent two percent of smartphone usage minutes. Other categories like shopping (five percent), maps/navigation (six percent) and email (four percent) are also popular.<br /><br />Forrester advises businesses to design their apps only for their best and most loyal or frequent customers - because those are the only one who will bother to download, configure and use the application regularly.<br /></p>