JOIN USThe song Khoon Choos Le from the movie Go Goa Gone was an instant hit which gained singer Arjun Kanungo recognition in Bollywood. It helped him get a couple of more songs which he sang equally good. But Kanungo never terms the opportunity as a ‘big break.’
“I don’t believe in the concept of ‘big breaks’. Nothing can make you a star overnight. It is a process and I appreciate every small and big opportunity I get. I believe that being consistent and loving what you do helps you reach your destination. I put my 100
per cent in whatever I do,” says Kanungo.
Though the singer is not very active in the mainstream but he has his YouTube channel where keeps on uploading covers of some popular Bollywood and Hollywood songs.
Kanungo explains Metrolife what are the pros and cons of the online platform and the mainstream. He says, “The similarity lies in the content. Audiences are interested in new content and they get that from both the mediums. The quality of the content is also the same. Even the process is identical. But accessing the internet is more convenient for the consumers. You don’t have to wait for a particular show to listen to a particular song at a particular time. Also at the budgetary note, the content on internet costs less to make. Demography also changes when it comes to showcasing something online.”
Meanwhile, after 10 years of starting his career, the 27-year-old recently launched his single titled Baaki Baatein Peene Baad on YouTube. On being asked what took him so long to come up with his single, he confesses he made an album six years ago but
deleted it because he was “not happy” with it.
“I was not ready to accept that it was my song because it was not up to the mark. People’s perspective gets associated with any bad product that you make and I don’t want this to happen. So I took my time and came up this song which is satisfying for me. I believe that whoever had given time to himself is able to carve a niche and make a mark,” says Kanungo.
Like most of the songs in Bollywood, this song too has a rap by Badshah because Kanungo believes that the rap “adds value and variety to the song”.
Commenting on the popularity of the song on the online platform, the Mumbai-based singer says, “In terms of music, we are living in a very fortunate time. We released the song online rather than taking it to the mainstream and it worked in our favour. And also people who love music and are not after its marketing and advertising can do it. I brought this song after I gained enough knowledge and experience and I think it helped me.”