A fusion of elegance

With classic and elegance as her style mantra, Namrata G, a veteran in the fashion industry has won over 10 awards for her excellence in the designing field. With a clear cut fusion design philosophy, she chisels timeless designs that can be adorned by a 20-year-old or even a 60-year-old.

Her designs, rich in embroideries and innovative cuts, has never disappointed her clients that includes bigwigs from the industry. Taking an inspiring route to the designing field, Namrata goes back in time and recalls her journey so far while giving an insight to her latest collection.

“It all began when I was seven years old. One of my aunts came up to me and asked ‘Why are you dressed so badly all the time?’ This statement was a turning point in my life. I swore never to look any less than the best, and my dad, who supported me through this, redesigned my room into a boutique with a tailor and I wore a new outfit everyday,” she recalls. Hungry for success, she took inspiration from the then cinestars and thus began her challenging expedition. While she became an adored designer with her neighbours, she also put up her first design exhibition, at the age of 18. An MBA student at Symbiosis, she part timed with a boutique and started off designing out-of-the-box clothes that became her forte.

A sought-after name in the industry now, she is also a style consultant who has styled many Bollywood beauties and hunks, and has launched her namesake label popular for bridal wears. Her latest collection has a range of eclectic cocktail saris and lehengas,  aboutwhich she explains, “The weddings stretch over a week and the requirement for the entire ‘baaraat’ is nearly five outfits. This collection has a pret line of beautiful cocktail saris and lehengas that are easy on the pocket and trendy.” Fusion, slim, figure-hugging and layered cuts, her embellishments are flaired at the bottom, giving the attire a million-dollar look.

A designer who caters to both men and women’s fashion, she shares the story of how fashion in India and in the City, has evolved over time. She says, “At the time  I started, fashion had no or very less meaning to the women of Bengaluru. I wanted to change this perception and give a boost to their confidence through my designs. Then arrived a new wave of fashion-conscious women in the City. Gradually, the men too began to imbibe some fashion sense and I launched ‘Man by Nam’ label, exclusively for stars and corporate men. It was a riot of designs and colours merged with fashion.”

She has worked and still is working towards reviving the traditional handloom and art industry of India. She has adopted villages in Bhuj and is working with artisans to give the ancient art of Sindhi embroidery a new outlook. “I have launched a label ‘Maruee’ along with Nandu Ansari and we not only keep the embroidery alive globally, but also give the artisans and thier families a healthy and a happy lifestyle.”

Her designs spell out an earthy touch with these embroideries and she creates with them a fusion attire with Western silhouettes.

She says the society has been very generous and gracious towards her work while it is the ‘new Indian woman and the emerging man’ who inspire her.

She also says, “I am always inspired by Jackie Onassis and I have a distinct style. My demeanor is that of elegance and grace.”