Creativity at its best

Haute style

Reliance Trends has three distinct lines when it comes to Western wear — ‘Rio’, ‘DNMX’ and ‘Fig’ — which are among the premium collections there. The latest garments come in bright colours and the designers have done well to experiment with bold prints and playful patterns.

Cut to perfection

The members of the creative team of Reliance Trends say that they are not only on the look out for the latest trends hitting the market but also anticipate them and waste no time in incorporating the same in their designs. What keeps Reliance Trends ahead of its competitors is its ability to provide and predict key fashion trends. “We have a huge team of  designers who travel across the globe to get the latest in design and keep pace with the fashion changes in the international market,” says the creative team of Reliance Trends.

Delving into the idea and the philosophy behind each of the three collections, the creative team explains that ‘Rio’ has been designed especially for girls aged between 18 and 22 who are willing to experiment with colours and designs. “The clothes in this line are bright, funky and in tune with the tastes of the young,” says the team.   

‘DNMX’ is the denim section of the brand. “It’s downright rugged and stocks some of the best in denim wear,” they add. The team states that ‘Fig’ has been conceptualised and designed keeping working women in mind. The line does well to offer a neat range for the working category.

     “This collection is the opposite of ‘Rio’. You wouldn’t see the regular colours here. The designs and choice of colours are subtle and classy,” the team explains. Soft solid colours and splashy prints with an air of lightness comprise the collection at ‘Fig’.

The team makes sure that every piece of garment fits perfectly with the fast, racy and fashionable outlook of the young in every growing City.

     “We make products that are young, fashionable and yet wearable. We give the
consumers the ability to choose and sport a look as opposed to buying a single piece,” they say.

About accessories, the team, states that the strength of Reliance Trends lies in its ability to provide fashionable clothing at affordable prices and since the clothes are bright, accessorising is an individual choice.

Soumya S, a second-year BSc student, Mount Carmel College, chose to wear a floral short dress.
Punchline: “The clothes are cut and designed in an attractive format.
I really liked what I wore, not only because it is easy to slip into but also
because floral prints will always be in vogue. The colour combination was also striking.”
Price: Dress (Rs 699)

Vinita Nupur, a final-year engineering student, New Horizon College of Engineering, slipped into black and white checked pants and matched it with a full-sleeve maroon top.
Punchline: “I liked the combination. The pants are unique because of the colour contrast. The maroon top not only matches with the pants but also fits well. I could wear this on any occasion.”
Price: Top (Rs 799) and pants (Rs 999). 

Kavya Prakash, a second-year BA student, Mount Carmel College, slipped into a red and blue checked short dress.
Punchline: “The single piece black and red check dress is not only attractive but also
comfortable. It can be worn during the day and to late night parties as well. It’s easy to wear and I really like the feel of the fabric.”
Price: Dress (Rs 799)

Maya Gambheer, a final-year engineering student, MS Ramaiah Institute of Technology, picked up a red and black checked skirt and paired it with black top.
Punchline: “The clothes blend well with the taste of the fashion-concious youth of today. They are comfortable and the brand has an interesting variety of clothes and accessories to choose from.”
Price: Top (Rs 999) and skirt (Rs 599).

Mariam Sheriff, a first-year BA student, Mount Carmel College, picked up a short black dress.
Punchline: “The dress is beautiful and perfect for an evening wear. The leather finish on the sleeves enhances the look of the outfit. You could accessorise with a watch or a chunky earring but the dress by itself is attractive .”
Price: Dress (Rs 1,299)

Aakarshitha Shekar, a final-year engineering student, MS Engineering College, picked up a short bright red dress.
Punchline: “It is great to wear something that is different in appearance and style. The clothes are unique and fashionable. They’re definitely comfortable and it is worth shopping here.”
Price: Dress (Rs 1,299)