A touch of tradition

A touch of tradition

A touch of tradition
In the midst of the cut throat competition in the fashion world, designers Priyangsu Maji and Sweta Tantia, are slowly but surely carving a niche for themselves. With their label ‘Garo’, they create contemporary Indian designs for women. Their work is not just for the ramp but one can comfortably sport it at various events.

“Our work is opulent and grand, therefore and we believe in detailing and finishing. We use a lot of layers and hand woven fabrics and try and keep it rooted to our culture,” says Priyangsu.

Both of them wanted to create designs which people could relate to and those that also are wearable and comfortable. Talking more on their label ‘Garo’, Sweta says, “Garo is a tribe in Assam. So in every season we create a line which is in conjunction with some Indian tribal influence.”

“Our works initially were inspired by the bold tribal prints, motifs and reflected the ancient traditions of Indian craftsmanship in a contemporary style. However, today, it adds to the bold prints, motifs, unique usage of colours, quality of fabrics, elaborate embroideries and rich Indian artistic taste.”

Their new collection called the ‘Femme de Tahiti’ is inspired from the paintings of natural Tahitian women of the artist Paul Gauguin. They have  concentrated on a lot of layering, woven fabrics and detailed embroidery.  As for the frequent fabrics and materials that the duo use, Sweta says, “We use a lot of chiffons, georgettes, cotton matka and hand woven fabrics”. 

Since the competition in the fashion world is increasing every day with new and aspiring faces, trying to get their work in the runway, the designers face challenge on an every day basis. The biggest is to create something beautiful, different and unique by not repeating their creations that will appeal to their customers.

About some of the key elements that they keep in mind while designing their outfits, Sweta says, “We keep in mind that our creations are aesthetically beautiful, commercially viable and gives a new sense of element and design in each collection.”

As an advice to aspiring designers they suggest that these young minds should “explore newer grounds, get global exposure and create outfits which are rooted yet have an international feel to it.”

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