JOIN USYoung, bold and bright
With the monsoon almost here, bright coloured outfits are becoming the talk of the town. The latest collection of ‘1469’, a brand for youth with a Punjabi feel, is all about striking and rich coloured outfits. This collection offers stylish, contemporary yet comfortable clothes for both men and women.
Go for the colourful imagery
The latest collection concentrates on these ranges – ‘Locomotive’ (truck, tractor, bike and other automotive designs), ‘Sikhi’ (religious caption), ‘Humour range’ (funny Punjabi idioms) and ‘art and culture’ (inspiration from music, sports, agriculture and more).
The brand owner Harinder Singh explains, “Spoken Punjabi is vanishing in the
Punjabi homes, especially among the younger generation. The idea was simple; we had to get back the pride of the language. Our forte is T-shirt making, so using it as our tool, we started creating slogans (celebrating Punjabis and their habits) using colloquial words like ‘Gabru’, ‘Kaur’, ‘Singh’, ‘Mutiyar’, etc.”
Putting a pen to one’s thoughts by intellectually stimulating imagery is what the brand looks forward to. Be it the colourful words of wit and wisdom or illustrations of the legends of Punjab, the brand celebrates the rich culture of the state.
The brand’s name was given after the birth year of Guru Nanak Dev. Apart from clothes, the brand also caters to accessories like scarves and jewellery. “Though the brand is fairly new in the market, acceptance and encouragement by many has helped us take a step forward try our hands at accessories, ‘juttis’ and jewellery,” he adds.
The collection also brings back the neglected art of this state — ‘Phulkari’. The original work of the heavy, intricate detailing of ‘Phulkari’ has today been exploited and almost destroyed in the commercial market. However, with this brand this art sees a ray of light at the end of the tunnel.
Ashish Varghese, a student of CMR Institute of Management Studies slipped into a red T-shirt. He paired it with a pair of black jogger pants and navy blue loafers.
Punchline: “What set the T-shirts apart are the catchy captions. The T-shirt felt comfortable, and the fit was just perfect.”
Price: T-shirt (Rs 900)
Nisha B K, a student of Jain College wore a navy blue T-shirt with a printed ‘patiala’ salwar and a scarf around her head, along with a sling bag.
Punchline: “It was fashionable yet had the comfort factor intact. The outfit was quirky, fun and easy to pull off.”
Price: Stole
(Rs 2,400), T-shirt (Rs 1,100), salwar
(Rs 1,100) and bag (Rs 1,500).
Arqham Sharieff of CMR Institute of Management Studies slipped into a yellow T-shirt and paired it with blue denim.
Punchline: “I like the colour of the T-shirt and the quality was very good. The feel of it was great. The printed words and the cartoon are also cool.”
Price: T-shirt (Rs 900)
Shrutika
Shukla, a student of CMR Law School, chose a red T-shirt and a printed ‘patiala’ salwar. She wore a ‘phulkari’ jacket and carried a ‘potli’ bag.
Punchline: “This is a fusion of ethnic and casual look. It is apt when you want something comfortable and colourful.”
Price: T-shirt
(Rs 900), jacket
(Rs 2,500), salwar (Rs 1,100 and bag (Rs 800).
Tekkan Shashank satish, a student of CMR Institute of Management Studies wore a blue T-shirt and paired it with a printed shorts.
Punchline: “The T-shirt was comfortable with a fun saying. I paired it with a cream hued shorts and an olive green loafers that completed my look.”
Price: T-shirt (Rs 900)
For details, log on to www.1469workshop.com