The bold and the beautiful

The bold and the beautiful

Haute style

As a brand ‘Unlimited’ constantly works towards keeping in tune with the changing fashion preferences of the youth. Their latest collection — ‘Sugar’ and ‘Colt’— reflect the spirit of the youth.

In tune with change

The designs that the brand offers on is always aligned to the its philosophy. The design team works to incorporate all the key international trends in the season’s collection. Delving into the thought process behind the latest line — ‘Sugar’ and ‘Colt’, C S Shekar, CEO of ‘Unlimited’, The Family Fashion Store, an initiative of Arvind Lifestyle and brands, says, “‘Colt’ is called ‘Playful Rebel’ which is based on offbeat colours and street styling, influenced from pop elements that bring in a sense of playfulness.”

He adds that the brand also has a strong collection knit around ‘Underground Music’ which celebrates underground melody based on elements like punk rock and other music genres.

Shekar says the collection for girls ‘Sugar’ is called ‘Quirky Kitsch’. “As the name suggests, the graphics and prints have an element of ‘quirk’ to them and the silhouettes are also playful and young. The colour palette has  pop and fun to support the kitsch element.” In ‘Flora Centric’, the prints are floral inspired. From design, styling, merchandising, the customer is at the core of every collection, says Shekar.

“There’s extensive research that goes into finalising the concepts which are in tune with the international trends and forecasts. Added to this, we ensure that we stay true to our brand ethos by providing great fashion at affordable prices and keep refreshing it so that we always have something new to offer.”

 The brand’s affordable pricing is also what sets it apart. “Our strong and efficient back-end team ensures that we get best possible costs for our products and hence, we are able to pass on the price benefit to our customers”, explains Shekar.

He also states that they believe in constant innovation and improvement of their
products. It’s not just the clothes, the brand also has a section of accessories that can go a long way in enhancing the overall look of the customer. “We follow the same trends across apparel and accessories and try to bring in similar elements which binds the entire collection together,” Shekar says.

Badri Vishal, a student of Aquarius Animations, picked up a red and blue checked shirt and matched it with a white T-shirt and beige trousers.
Punchline: “The shirt and T-shirt fit well. The colours go with any trouser. You could wear it with formal pants, cargos and denim too. ”
Price: Shirt (Rs 799), T-shirt (Rs 499) and trousers (Rs 1,099).

Anu Karagada, a student of Jain College, slipped into a floral printed short dress.
Punchline: “The floral prints on the dress make it a perfect wear for a lunch out. It has a very bright feel to it. Wear a jacket with boots and you are ready to go. The
affordable pricing is another interesting aspect of the brand.” 
Price: Dress (Rs 999)

Bhumanyu, a student of Manipal University, wore a white shirt and paired it with beige shorts. 
Punchline: “There’s something very youthful about my outfit. The white shirt with small red prints make it an unusual pick. This contrasted with brown trousers, complete with a denim border, add that extra zing to the outfit.” 
Price: Shirt (Rs 799) and shorts (Rs 799).

Sahana, a student of Lisaa School of Design, wore a sleeveless bright orange printed top and matched it with off-white trousers.
Punchline: “I find the combination very attractive. You could either wear it to casual outing with a jacket or wear it to a formal event. The possibilities of styling are immense.”  
Price: Top (Rs 699) and trouser (Rs 899).

Zahid, a student of Garden City College, wore a printed white T-shirt with denims and completed the look with a checked shirt. 
Punchline: “This is perfect for college. The colour contrasts are in keeping with the tastes of today’s youngsters. The colourful shirt enhances the look.” 
Price: Shirt (Rs 699), T-shirt (Rs 499) and denim (Rs 1,099).

Payal Ponnanna B, a student of KLE Nijalingappa College, picked up a pink, blue and yellow printed top and paired it with dark trousers.
Punchline: “The clothes are stylish, light and easy to maintain. I really like the mix of prints on the top because it gives one the freedom to play around with the look.” 
Price: Top (Rs 699) and tights (Rs 899).

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