Manford bets big on SEEK

Manford, a corporate learning and development company, bets big on its new venture SEEK. A mobile-first technology for organisation development (OD) platform, SEEK was formally launched and went live from March this year.

“We have close to 5,000 users, and our aim is to reach one lakh users by the end of this fiscal year,” said Deepa Rachel, Founder of SEEK.

Explaining about SEEK, Anand David, founder of Manford, said, “While Manford is focused on recognising and capitalising potential of the critical mass in companies — say 20-25 people — SEEK is for everyone in the organisation.”

It’s a tech-enabled OD platform that facilitates change and culture building across all levels in the organisation and provides learning solutions to employees, he added.

“For instance, if a client wants to focus on safety or sales, SEEK breaks it down and comes up with a strategic plan and identifies behavioural and attitudinal shift to help employees in achieving goals. We push messages to all users of a particular team every day. We make use of Manford’s 22 years of rich legacy in the field of research in organisation development,” said Rachel, adding the employees can also provide their feedback.

With 40 people, SEEK, the advanced learning platform focuses more on content and technology.

“Everyday users need to spend five minutes to read our messages that also include videos. If they spend five minutes, over a period of time the client can see attitudinal shifts among employees, and it’s in turn good for the organisation,” she said.

Manford has worked with clients in diversified sectors, which include The United Nations, Airtel, Aurobindo Pharma, Avery Dennison, Capgemini, Zensar and HCL, among others. “Manford is a $1 million company, and we are betting big on SEEK, a scalable model, and it will bring in more revenues,” said David.