<p>After graduating from the National Institute of Fashion Technology, Bengaluru, Diming Rubu decided to launch her own label because she wanted “creative freedom”. </p>.<p>“If I would have joined a designer, I would have been working for him and not for myself. My thoughts and ideas would have been wasted. Also, I felt they wouldn’t have given me the kind of creative freedom I wanted. So, I decided to launch my own label,” says the 24-year-old.<br /><br />The Delhi-based designer launched ‘Dming’ two years back, and she admits the journey has not been easy. “Initially, there were many challenges. I started working with one tailor and a machine. Then I participated in a couple of fashion exhibitions and started building contacts,” she adds.<br /><br />Her label offers semiformal and classical wear and targets young adults (aged between 25-40 years). The construction of garments is fluid and frames any body type. Each ensemble, according to her, narrates an emotional story. “When I start working on a collection, I invariably get attracted to the emotional side of the theme. For example, if the theme of my line is wind chimes, instead of using it as a motif or print, I would be highlighting the effects of its melodic sound on human mind,” she says.<br /><br />“I know it is difficult for people to see the story I want to tell through my clothes, but that doesn’t deter me from trying what I want to,” she adds.<br /><br />One thing, she says, she understood only after launching her label, was that designers have to keep “the market in mind”. “I have realised that while I have the freedom to do whatever I want to, but when it comes to designing, I have to focus on the market to survive in the business,” she tells Metrolife.<br /><br />This is something, she says, she realised when she couldn’t make it to the final six of Lakme Fashion Week’s launch pad for promising designers —Gen Next — last year. “It was only after I sat among the audience to watch the show I realised that my proposal wasn’t marketable. My collection was creative, but not market friendly,” <br />she says.<br /><br />This year, she is one of the six finalists at Gen Next and will be presenting her collection, “The Missing Piece”. <br /><br />“It is a great opportunity. I want to make the most of it,” she says.</p>
<p>After graduating from the National Institute of Fashion Technology, Bengaluru, Diming Rubu decided to launch her own label because she wanted “creative freedom”. </p>.<p>“If I would have joined a designer, I would have been working for him and not for myself. My thoughts and ideas would have been wasted. Also, I felt they wouldn’t have given me the kind of creative freedom I wanted. So, I decided to launch my own label,” says the 24-year-old.<br /><br />The Delhi-based designer launched ‘Dming’ two years back, and she admits the journey has not been easy. “Initially, there were many challenges. I started working with one tailor and a machine. Then I participated in a couple of fashion exhibitions and started building contacts,” she adds.<br /><br />Her label offers semiformal and classical wear and targets young adults (aged between 25-40 years). The construction of garments is fluid and frames any body type. Each ensemble, according to her, narrates an emotional story. “When I start working on a collection, I invariably get attracted to the emotional side of the theme. For example, if the theme of my line is wind chimes, instead of using it as a motif or print, I would be highlighting the effects of its melodic sound on human mind,” she says.<br /><br />“I know it is difficult for people to see the story I want to tell through my clothes, but that doesn’t deter me from trying what I want to,” she adds.<br /><br />One thing, she says, she understood only after launching her label, was that designers have to keep “the market in mind”. “I have realised that while I have the freedom to do whatever I want to, but when it comes to designing, I have to focus on the market to survive in the business,” she tells Metrolife.<br /><br />This is something, she says, she realised when she couldn’t make it to the final six of Lakme Fashion Week’s launch pad for promising designers —Gen Next — last year. “It was only after I sat among the audience to watch the show I realised that my proposal wasn’t marketable. My collection was creative, but not market friendly,” <br />she says.<br /><br />This year, she is one of the six finalists at Gen Next and will be presenting her collection, “The Missing Piece”. <br /><br />“It is a great opportunity. I want to make the most of it,” she says.</p>
