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After the much-required analysis of the fashion trends and preferences among both men and women, ‘Vilara’ has made selecting a designer piece much simpler and affordable.
The brand has its collection from designers like Nida Mahmood, Dolly J and Amit GT to name a few and every collection from each designer or brand is different.
The brand owner, Sujayath Ali says, “Our idea was to replicate what people usually see on the offline trunk shows. Many times, most of the creations from designers and boutiques are not available in malls and even online.”
“We wanted to create a space for these premier products to be easily accessible on the online platform,” he adds.
Apart from popular designers, ‘Vilara’ also caters to niche brands like fcuk, Spyker, Mufti, Puma, Caprese and Baggit to name a few.
“Our brand is slightly on the prime side. It’s for people who are looking for different and not mass produced items,” adds Sujayath.
The collection for women has a wide range of wedding, ethnic, Western, indigenous and handloom wear along with accessories, shoes and bags among others.
And for men, the collection is versatile and vivid catering to a mix of smart casual,
formal, ethnic and branded wear.
Ashish Varghese, a student of CMR Institute of Management Studies, slipped into a printed kurta with a piping detailed jacket and teamed it with a pair of dhoti pants.
Punchline: “This ethnic wear has an elegant and sophisticated appeal which can make anyone look good and classy. It is perfect to be sported for any special occasion. It has a contemporary look and is really comfortable.”
Price: Kurta pajama set (Rs 24,800)
Antonette Augustin, a student of Nitte Meenakshi Institute of Technology, wore a cocktail gown and teamed it with a pair of loop earrings.
Punchline: “The gown that I chose was very comfortable and the colours and patterns on the outfit give a really chic look. I really liked the quality of the dress material, it was exquisite.”
Price: Gown (Rs 28,500)
Rashika S Borkar, a student of Mount Carmel College, slipped into a baby pink and aqua green lehenga and paired it with a pair of dangler earrings.
Punchline: “The outfit I wore was really graceful and would look great for traditional functions. The dress is beautifully designed with handmade work and has an elegant colour combination.”
Price: Lehenga set (Rs 25,500)
Arqham Sharieff, a student of CMR Institute of Management Studies
sported a casual look with a black leather jacket and teamed it with blue denim pants.
Punchline: “I liked the fitting of the jacket and the quality of the leather
used was of good quality.
It is a great pick for a casual night out or while travelling. I found it comfortable.”
Price: Leather jacket (Rs 8,000)
Sakshi D Jain, a student of University of Vishveshwarya College of Engineering, draped an ethnic silk sari and teamed it with a golden neckpiece and earrings.
Punchline: “The traditional plain blue sari with a golden border was the one I wore. It gave me an elegant look and made me feel beautiful and classy. It can be sported for any traditional family event.”
Price: Sari (Rs 3, 999)
Vandana Shankar, a student of CMR Law School slipped into a digitally printed bodycon dress and kept her look simple by tying a high bun.
Punchline: “The quirky combination of colours makes the dress stand out. The best part of the dress is the pleasant feel of the fabric while the design of the dress is the icing on
the cake. It is an ideal wear for a party. It is something I would love to wear repeatedly.”
Price: Dress (Rs 9,500)
Are you a college student and want to model for Metrolife’s ‘Haute Style’? Do you have any fashion tips for the season? Or you simply want to say
something about our feature ‘Haute Style’? Send your emails with contact number to: metrolife@deccanherald.co.in