Samsung unveils 4G smartphone Z2

 Targeting feature phone and new smartphone users, Samsung India on Tuesday launched ‘Z2’, priced at Rs 4,590. After Z1 and Z3, the new smartphone is the third model in the Tizen ecosystem.

Speaking at the launch, Samsung India Electronics Vice President (Mobile Business) Manu Sharma said, “4G is growing rapidly in India, and we develop new technologies keeping consumer insights. This new smartphone makes 4G accessible to the needs of feature phone and first-time smartphone users.”

Samsung, which enjoys 55% share in 4G smartphones, has 20 smartphone devices that are 4G-enabled, including the Z2. “Users want simplicity, convenience and entertainment, and the Z2 offers them everything. Every month, 10 million feature phones are being sold in India and the feature phone market is quite big here. With the Z2, we help transitioning of feature phone users to smartphone users. This new phone brings consumers a fast and affordable mobile internet experience,” he said.

One can also transfer money up to Rs 5,000 without any internet connection using this new smartphone. “One swipe access in Z2 helps new smartphone users. It will be available in 12 regional languages, and one can change the complete user interface to the language of one’s choice,” he said.

When asked about the expected sales from the new smartphone, Sharma said, “We sold 10 lakh Z1 phones in just six months of its launch, and for the Z2, we expect more than this.”

The new smartphone is available from August 29 across offline stores, and Samsung has partnered with Paytm for online sales. Powered by a 1.5-GHz quad-core processor, 1GB RAM, and 8GB internal memory, expandable up to 128 GB, with a microSD card, the device features dual SIM support.

As part of Samsung’s partnership with Jio, Z2 users will get free Jio SIM and complimentary access to 4G voice and data for a trial period.