<p>The eighth edition of Festa Italiana recently organised, E-Fashion, a seminar on the online retail management, to an audience comprising students from fashion institutes. The presentation was put up by Paolo Meroni, a senior faculty at Istituto Marangoni, who touched upon various factors that moved many companies to take on e-commerce. “While long time ago, fashion retail online was considered too cheap to be used as a sales channel, today it has been accepted, attracting massive investments,” said Paolo.<br /><br />The presentation highlighted how most important Italian luxury brands and the griffe trendmakers approach the new market; the main differences between internet retail and traditional retail; most effective marketing tools and how e-fashion can create new retail solutions for the industry. <br /><br />Throughout the presentation, Paolo substantiated each of his points with interesting slides and pictures. He laid emphasis on Yoox’s case, a highly profitable e-commerce company that serves 28 countries worldwide. “This company operates online stores of Italian fashion houses like Armani, Diesel, Moschino and others,” he added. <br /><br />He also showcased various websites, owned by fashion houses, that allows a customer to take a closer look at their products. <br /><br />One such interesting website was of Lousoutin, with the designer in the shape of a mosquito. Then there is the character from Psycho who tries to kill a girl in the shower with a shoe and other creative things. <br /><br />“This virtual creativity on a website makes the site stand out and last long in one’s mind,” he said. <br /><br />Also lending support to Paolo was designer Sanchita Ajjampur and Raul D’souza, from Instituto Marangoni. <br /><br /></p>
<p>The eighth edition of Festa Italiana recently organised, E-Fashion, a seminar on the online retail management, to an audience comprising students from fashion institutes. The presentation was put up by Paolo Meroni, a senior faculty at Istituto Marangoni, who touched upon various factors that moved many companies to take on e-commerce. “While long time ago, fashion retail online was considered too cheap to be used as a sales channel, today it has been accepted, attracting massive investments,” said Paolo.<br /><br />The presentation highlighted how most important Italian luxury brands and the griffe trendmakers approach the new market; the main differences between internet retail and traditional retail; most effective marketing tools and how e-fashion can create new retail solutions for the industry. <br /><br />Throughout the presentation, Paolo substantiated each of his points with interesting slides and pictures. He laid emphasis on Yoox’s case, a highly profitable e-commerce company that serves 28 countries worldwide. “This company operates online stores of Italian fashion houses like Armani, Diesel, Moschino and others,” he added. <br /><br />He also showcased various websites, owned by fashion houses, that allows a customer to take a closer look at their products. <br /><br />One such interesting website was of Lousoutin, with the designer in the shape of a mosquito. Then there is the character from Psycho who tries to kill a girl in the shower with a shoe and other creative things. <br /><br />“This virtual creativity on a website makes the site stand out and last long in one’s mind,” he said. <br /><br />Also lending support to Paolo was designer Sanchita Ajjampur and Raul D’souza, from Instituto Marangoni. <br /><br /></p>
