Berger Paints to open Rs 100-cr facility for Northeast market

Berger Paints to open Rs 100-cr facility for Northeast market

 Berger Paints, one of the largest Indian manufacturers of home and industrial paints, is en route to open its latest production facility in the country, one which will cater to the needs of the Northeast.

The new facility, which has witnessed investments to the tune of Rs 100 crore, will be operational by March this year.

Talking to DH, on the sidelines of a press briefing about the 28th biennial Indian Paint Conference here on Friday, Berger Paints India MD and CEO Abhijit Roy said, “The new facility is coming up in Tezpur, Assam, and will cater to the Northeast region of the country, where we see a large requirement for our products. Being a strong player there, this move would help us serve that market better.”

At present, the company boasts of 11 units in India. “Some of our production is outsourced while some is done in-house. We have a total in-house capacity of around 35,000 metric tonnes per month, with the new facility planned for 4,000 metric tonnes. We produce a significant range of products, including decorative paint, protective coating paint, powder coating, automotive powder coating, and some construction chemicals as well,” Roy said.

A few critical raw materials for production are imported, such as titanium dioxide and lots of of monomers, which are used for water-based paint-making. “The monomer consumption in India is going up, and a few petrochemical companies can produce it. There is possibility of exports to surrounding areas,” he added.

Growing market 

Meanwhile, the Indian paint market, which was around Rs 40,300 crore in 2014-15, is expected to reach Rs 70,875 crore by 2019-2020, mentions a report on the country’s paint market — ‘Size & Future of Coating Industry’, compiled by Nielsen Corporation.

“We are hopeful that 2017 will be a better year, as Prime Minister Narendra Modi in his December 31 speech made a declaration of some amount of interest subsidy for home owners to the tune of 3-4%. This move will see houses coming up in large numbers, which will help paint consumption too,” Roy said. The Indian Paint Association (IPA) is holding its conference — themed ‘Varnam - Where Paint Meets Technology’ — during January 6-8, 2017 in Bengaluru.

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