SmartShift by Mahindra enters B'luru market

SmartShift, the digital mobility startup from the $17.8-billion Mahindra Group, has announced the launch of its operations in Bengaluru, its third city after Mumbai and Hyderabad.

SmartShift is an intra-city digital load exchange platform for cargo owners and transporters, enabling them to efficiently transport cargo from point A to point B.  Cargo owners can access the SmartShift service through a mobile app, the website or the dedicated call centre.

The key differentiator that SmartShift brings to this space is the feature of reverse bidding. This implies that the app successfully emulates the bargaining process between cargo owners and transporters, allowing them to close the deal.

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