<p>Sticking to its commitment of offering healthy and nutritious products to Indians, PepsiCo India will be launching nutrition-based snacks, and fruit and vegetable-based juices before the end of this month at affordable prices. <br /><br />The nutri snacks will be sold under the Quaker brand and juices under the Tropicana Essentials brand.<br /><br />While the new Quaker Nutri Foods products range, include upma, idli, dosa and khichdi, the Tropicana Essentials contain a blend of apple, beetroot and carrot juices.<br /><br />Talking to DH, Deepika Warrier, Vice President (Nutrition Category), PepsiCo India, said “We have been working on developing these nutri-based products with local flavours for the last 12 months. Our R&D team at Gurugram has partnered with many local firms in order to develop these new products with the help of chef Vikas Khanna, who is our nutrition ambassador.”<br /><br />India offers huge potential for healthy and nutritional products, backed by a changing lifestyle, double-income families, single households and more women joining the workforce. <br /><br />“Now consumers are willing to buy packaged food as long they get healthy and nutritious products,” said Deepika.<br /><br />According to a Nielsen report, the breakfast cereals market size in India is at Rs 980 crore, and grew 2% year-on-year during 2015-16. The market size for the for juice category (20%-100% juice content) is about Rs 1,070 crore, growing at 11% year-on-year (2015-16). <br /><br />“While we are witnessing growth of 7% in the breakfast category, in the juices category, our growth is over 15%,” says Deepika. For the nutritional range of products, the company is sourcing 60% of the materials locally and rest being imported. <br /><br />Asked about promoting the brands amidst high competition, she said, “We will be using all platforms including social media to reach out to the young millennials who are health-conscious.” <br /><br /></p>
<p>Sticking to its commitment of offering healthy and nutritious products to Indians, PepsiCo India will be launching nutrition-based snacks, and fruit and vegetable-based juices before the end of this month at affordable prices. <br /><br />The nutri snacks will be sold under the Quaker brand and juices under the Tropicana Essentials brand.<br /><br />While the new Quaker Nutri Foods products range, include upma, idli, dosa and khichdi, the Tropicana Essentials contain a blend of apple, beetroot and carrot juices.<br /><br />Talking to DH, Deepika Warrier, Vice President (Nutrition Category), PepsiCo India, said “We have been working on developing these nutri-based products with local flavours for the last 12 months. Our R&D team at Gurugram has partnered with many local firms in order to develop these new products with the help of chef Vikas Khanna, who is our nutrition ambassador.”<br /><br />India offers huge potential for healthy and nutritional products, backed by a changing lifestyle, double-income families, single households and more women joining the workforce. <br /><br />“Now consumers are willing to buy packaged food as long they get healthy and nutritious products,” said Deepika.<br /><br />According to a Nielsen report, the breakfast cereals market size in India is at Rs 980 crore, and grew 2% year-on-year during 2015-16. The market size for the for juice category (20%-100% juice content) is about Rs 1,070 crore, growing at 11% year-on-year (2015-16). <br /><br />“While we are witnessing growth of 7% in the breakfast category, in the juices category, our growth is over 15%,” says Deepika. For the nutritional range of products, the company is sourcing 60% of the materials locally and rest being imported. <br /><br />Asked about promoting the brands amidst high competition, she said, “We will be using all platforms including social media to reach out to the young millennials who are health-conscious.” <br /><br /></p>
