JOIN USSticking to its commitment of offering healthy and nutritious products to Indians, PepsiCo India will be launching nutrition-based snacks, and fruit and vegetable-based juices before the end of this month at affordable prices.
The nutri snacks will be sold under the Quaker brand and juices under the Tropicana Essentials brand.
While the new Quaker Nutri Foods products range, include upma, idli, dosa and khichdi, the Tropicana Essentials contain a blend of apple, beetroot and carrot juices.
Talking to DH, Deepika Warrier, Vice President (Nutrition Category), PepsiCo India, said “We have been working on developing these nutri-based products with local flavours for the last 12 months. Our R&D team at Gurugram has partnered with many local firms in order to develop these new products with the help of chef Vikas Khanna, who is our nutrition ambassador.”
India offers huge potential for healthy and nutritional products, backed by a changing lifestyle, double-income families, single households and more women joining the workforce.
“Now consumers are willing to buy packaged food as long they get healthy and nutritious products,” said Deepika.
According to a Nielsen report, the breakfast cereals market size in India is at Rs 980 crore, and grew 2% year-on-year during 2015-16. The market size for the for juice category (20%-100% juice content) is about Rs 1,070 crore, growing at 11% year-on-year (2015-16).
“While we are witnessing growth of 7% in the breakfast category, in the juices category, our growth is over 15%,” says Deepika. For the nutritional range of products, the company is sourcing 60% of the materials locally and rest being imported.
Asked about promoting the brands amidst high competition, she said, “We will be using all platforms including social media to reach out to the young millennials who are health-conscious.”