<p>Online fashion giant Myntra in association with one of its franchise partners on Thursday launched its first offline store for Roadster, its largest selling in-house brand. <br /><br />The Rs 300-crore outdoor lifestyle brand contributes to 8% of the platform’s revenues. As the store fulfills the brand’s endeavour to have an omnichannel presence, it also offers customers a futuristic experience, which is aided by technology at every step.<br /><br />Equipped with multiple touch-screen displays, the store offers immersive experiences to the customer though its special features, including Highway 360 which uses VR to take people on a virtual road trip. <br /><br />DH News Service<br />Myntra an Jabong CEO Ananth Narayanan said, “While the launch of an offline store for Roadster is a milestone for Myntra, it is also an initiative to improve consumer interaction with the Roadster. The brand is well on its way to achieve a run rate of Rs 1,000 crore by FY2010 as it has already witnessed a year-on-year growth of over 80%.”<br /><br />The company intends to take on the exercise of setting up offline presence for more brands on its platform this year, with the next being lifestyle brand HRX, indicated Narayanan. <br /> </p>
<p>Online fashion giant Myntra in association with one of its franchise partners on Thursday launched its first offline store for Roadster, its largest selling in-house brand. <br /><br />The Rs 300-crore outdoor lifestyle brand contributes to 8% of the platform’s revenues. As the store fulfills the brand’s endeavour to have an omnichannel presence, it also offers customers a futuristic experience, which is aided by technology at every step.<br /><br />Equipped with multiple touch-screen displays, the store offers immersive experiences to the customer though its special features, including Highway 360 which uses VR to take people on a virtual road trip. <br /><br />DH News Service<br />Myntra an Jabong CEO Ananth Narayanan said, “While the launch of an offline store for Roadster is a milestone for Myntra, it is also an initiative to improve consumer interaction with the Roadster. The brand is well on its way to achieve a run rate of Rs 1,000 crore by FY2010 as it has already witnessed a year-on-year growth of over 80%.”<br /><br />The company intends to take on the exercise of setting up offline presence for more brands on its platform this year, with the next being lifestyle brand HRX, indicated Narayanan. <br /> </p>
