M&M's auto arm consolidates sales and marketing functions

Mahindra and Mahindra (M&M) has announced the consolidation of the sales and marketing functions under Veejay Ram Nakra.

The company has, thus, re-designated Veejay as senior vice president – sales and marketing, Automotive Division, with effect from May 1, 2017.  Veejay will take over from Vivek Nayer, who has now moved to a strategic role at the Group level within the organisation, the auto company said in a release.
 
This consolidation of the two functions is part of the company's focus on simplicity. This includes process simplification, eliminating complexity, inducing positive behaviours at workplace and simplifying structures, the release added.
 
"The long term strategy for our automotive sector is one of simplicity. This is a process under which we will strive to provide best products and services while keeping the systems and processes simple and lucid. The consolidation of the sales and marketing functions under Veejay is the first such action which has been taken under this initiative," M&M automotive sector president Rajan Wadhera said.
 
This move is part of the company's bigger plans to strategically align both and structure them as a single unit for management, planning and budgetary purposes. Each function will reinforce the other and provide continuity and improved coordination between the two, Wadhera added.