A twist to the traditional tale

Haute style

Providing styling solutions which can be used and reused multiple times is the focus of the latest collection from ‘Moksh’.

Asha Motwani, owner of the brand says, “Our fashion is variable. The number of times a garment can be worn with another look or matched with another garment is unlimited here. We have jackets that can be layered with dresses or teamed with another skirt to create a different style.”

Crop tops that go with skirts for a flowy look can be teamed with denims for a snazzier look.

“Halter neck tops and long blouses with jeans are cool trendy looks for today’s times. We want to give our customer the choice to create their own style statements. This in turn gives more value for money,” she adds.

From Indo-Western gowns and dresses to chic and intriguing tops and blouses, skirts and ‘lehengas’, the brand houses varied options.

“We’ve tried to experiment with fabrics like organza, georgette and chiffon to give the outfits a classy finish. Floral patterns and add-ons are the in-thing now. 3D flowers are in vogue,” she adds.

The flair and layered look dominates the collection. “We have played with unique cuts, layers and even the Cancan look to give a dressier touch to the garment. The A-line cut has been followed for most outfits which flatters the person wearing it,” she says.

Brocades are trending now. “We have brocade designs in ‘dupatta’, blouses, dresses and tops too. Brocades are often associated with Indian wear and I’ve tried Western cuts with it. From a dungaree style dress to twisted flairs, we have it all,” she says.

“Double-tone colours are the best with this style as they give the grand Indian silk feel to an outfit,” she adds.

Asha takes inspiration and guidance from international ramps and Bollywood.

“While I keep a close watch on ‘Chanel’ and ‘Louis Vuitton’, my biggest inspirations back home are Sabyasachi Mukherji, Manish Malhotra and Anju Modi. I try to bring in innovation like them while I also watch the price factor,” she adds.