<p>Filmmaker Nikkhil Advani has revealed that such is the emphasis on creating a "buzz" in the industry that he was told to ask Farhan Akhtar to create a "scandal" to get more limelight than Kangana Ranaut during "Lucknow Central".<br /><br />Kangana has been in the news recently over her row with actor Hrithik Roshan. She gave multiple interviews during the release of her film "Simran".<br /><br />Around the same time, Farhan's "Lucknow Central" released, which Advani had produced.<br /><br />Talking about the culture of excessive marketing, the filmmaker said the process is surprising.<br /><br />"I got a call from a marketing person saying Kangana's scandal is going on, tell Farhan to create a scandal. This is an actual conversation! Farhan has to have a scandal otherwise our buzz won't go up. I said 'but what scandal?' and they were like 'any scandal but we need it,'" Advani said.<br /><br />"I don't understand it at all. How can I approach Farhan and say 'hey let's have a scandal, otherwise no one will watch our film,'" he added.<br /><br />He was speaking at a special panel discussion on producers at the ongoing Jio MAMI 19th Mumbai Film Festival. He was joined by Prernaa Arora and Vikramaditya Motwane.<br /><br />Motwane said the industry should come together to create better content.<br /><br />"Actors, writers, directors, studios, we need to take it to the next level in terms of content, presentation. Our quality is getting better for sure but we need to work harder," Motwane said. <br /></p>
<p>Filmmaker Nikkhil Advani has revealed that such is the emphasis on creating a "buzz" in the industry that he was told to ask Farhan Akhtar to create a "scandal" to get more limelight than Kangana Ranaut during "Lucknow Central".<br /><br />Kangana has been in the news recently over her row with actor Hrithik Roshan. She gave multiple interviews during the release of her film "Simran".<br /><br />Around the same time, Farhan's "Lucknow Central" released, which Advani had produced.<br /><br />Talking about the culture of excessive marketing, the filmmaker said the process is surprising.<br /><br />"I got a call from a marketing person saying Kangana's scandal is going on, tell Farhan to create a scandal. This is an actual conversation! Farhan has to have a scandal otherwise our buzz won't go up. I said 'but what scandal?' and they were like 'any scandal but we need it,'" Advani said.<br /><br />"I don't understand it at all. How can I approach Farhan and say 'hey let's have a scandal, otherwise no one will watch our film,'" he added.<br /><br />He was speaking at a special panel discussion on producers at the ongoing Jio MAMI 19th Mumbai Film Festival. He was joined by Prernaa Arora and Vikramaditya Motwane.<br /><br />Motwane said the industry should come together to create better content.<br /><br />"Actors, writers, directors, studios, we need to take it to the next level in terms of content, presentation. Our quality is getting better for sure but we need to work harder," Motwane said. <br /></p>