The bold and the beautiful

The bold and the beautiful

The latest line from the brand explores drapes like never before. The collection  is conceived keeping in mind the aspirations and requirements of the young generation. Shammy Choraria, the owner, explains, "In each of my creations, I have kept in mind the need for flexibility, fabrics, design integration, price range and style innovations."

Shammy draws inspiration from  freshwater streams that take on an all new avatar after the monsoons.

"Drapes are  proving as  an integral part of our design sensibilities. We have included them in most of our collections. We believe that they add a certain kind of drama and give a free flowing and natural feel to a garment," she adds.  

"We are inspired by anything and everything around us. From the obscure squirrel sprinting across the pathway to the 'after monsoon' flora and fauna, we have incorporated it all in our ensembles," Shammy adds.

There are a variety of different prints and colours explored in the latest collection.

"We have a lot of vibrant hues in shades of plum, crimson red, wine and elephant grey, along with digitally-enhanced floral prints which are interspersed with geometric patterns."  

The brand has bridal 'lehengas', 'anarkali' gowns, Kanjeevaram silk saris, lounge wear and Western evening gowns which have explored the drape technique.

"We have been experimenting with innovative drapes for 'saris' and 'lehengas', apart from the evening gowns," she says.    

The line and the brand focusses on the fashion requirements of youngsters who want to have their own individual style without falling into the trap of ever-changing fads.

"Fashion for women is a constant journey. It's a journey of reinventing oneself while retaining one's essential individual characteristics. Fashion is something which is  visible yet should be understated. It should have the feel and pulse of today's youth with inspiration drawn from our rich heritage, incorporated lavishly," says Shammy.  

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