Amul tweets, Railways responds with 'utterly butterly delight'

The Railways' Twitter handle has helped the national transporter to bag a business proposal from dairy giant Amul.

On September 23, Amul had connected with the Railway Ministry on its Twitter handle for advice on "using refrigerated parcel vans to transport Amul butter across India." The Railways promptly responded on the micro-blogging site, using a popular tag line of the company. "IR will be utterly butterly delighted to get the taste of India to every Indian," the ministry's handle @RailMinIndia tweeted.

Nearly a month after the dairy major approaching the Railways, the first consignment was flagged off from Palanpur in Gujarat on Saturday.

"First refrigerator van with 17 MT #Amul butter being flagged off from Palanpur to Delhi with our milk train. Thanks @RailMinIndia for the prompt action," Amul tweeted.

Though the Railways had introduced the refrigerated van service a few years ago with an aim to facilitate the transportation of perishable commodities, these services were available only on specific routes.

The national transporter's Twitter handle, which has over 30 lakh followers, is used extensively to address passenger problems.