Whatsapp to launch business app next week

Whatsapp to launch business app next week

Whatsapp to launch business app next week

Messaging platform, WhatsApp is set to introduce an Android based business app for the Indian markets next week for hassle free market transactions.

The new Whatsapp Business App is aimed to help small businesses for which company has introduced new features dedicated for the same target group. The company had announced the initiative first in September last year.

The beta version of this app has already been rolled out in Indonesia, Italy, Mexico, the UK, and the US, with a global rollout scheduled in the coming weeks.

"The new app allows the users to create business profiles with details, such as email-ids, website links or store addresses, for easy connections with their customers, quick or automated replies which lets the users save and reuse any message," the company said in a blog.

According to data provided by Whatsapp, over 80% of the small businesses from India and Brazil say that they use Whatsapp for easy communications with customers and growing their market share. In   India, 84% of the SMBs think that Whatsapp has improved their trade experience with customers.

The company claims that this app would further revolutionise trade and communications for both customers and small businesses.

"WhatsApp Business changes the way we  communicate with our customers, especially with features like quick replies which make our WhatsApp experience easier. This also helps our business profile stand out in the crowd," Harpreet Sharda, who own a three-year old graphic design and video production company said.