Designer Parul J feels 'too much' just doesn't work in menswear

Designer Parul J Maurya is a well-known name in the Indian fashion industry. With an experience of 11 years, she has not only carved a niche for herself but has also redefined the meaning of fashion, for both men and women.

Parul, who will be launching her exclusive menswear line at 'Vaunt International Fashioner Week', spoke to Surupasree Sarmmah about the stylish celebrities, her inspiration and more.

You have forayed into the world of menswear. How has been the experience?

Though I have always been into menswear, it's after a very long time that I am launching something specifically for men. It's a new label called 'Ethnique River'. The collection focusses on the modern man of this age.

What was the most challenging part?

The fact that menswear can sometimes be considered boring or recycled, even though the kind of classic style that has defined menswear for decades is still as dashing as ever, was the most challenging part. This apart, as a designer I had to always keep in mind that too much in menswear never works. So I had to push the envelope too slowly so that men would get convinced to try something new. I had to be very careful in sourcing latest fabrics, embellishments and all minute details.

One of the most stylish male celebrities

It definitely has to be Shahid Kapoor.

The most experimental celebs

Ranveer Singh and Matt Smith. Their futuristic fashion sense is impeccable.

How is the men's fashion scene in India today?

Men's fashion was really conservative and limited about five years from today but now, men are ready to experiment. They are becoming really brave with their sense of fashion. I have clients who ask for colour or particular trends like drape kurtas. And they're not afraid to be vocal now about what they like and what they don't like. They are quite aware of what they want to wear for their special occasions. There was a time when a well-tailored bespoke suit was considered the only option for party wear for men.

Three must-haves that men should have in their summer wardrobe

Sleeveless zippers and hoodies, a bomber jacket, Cotton blazer without lining, linen shirt style coverups and a pair of smart pastel coloured chinos. Keep your colour palette very summery and pretty like pinks, baby blue, light silvers, white and beige.

Any yesteryear actor whose fashion sense you admire...

Rajesh Khanna and Dev Anand.

Tell us about your latest collection

The Spring-Summer collection is called 'Traveller'. It is for the modern man who loves travelling and exploring, is playful and free-spirited. The collection has interesting cotton drapes, indo-western bomber jackets, sleek printed tuxedos and knitted hoodies, all inspired by the life of boho traveller.

Any word of advice for newbies?

When you become well-known as a designer, you give the world your taste. You sell your taste and it's no longer yours. You can only do this once. The DNA of your brand will become all your likes and dislikes. Once you hit the right chord, you'll then be typecast and often pegged into a certain slot.