Mobile cos to dial big on 3G handsets

Mobile cos to dial big on 3G handsets

The global mobile phone giants, who have introduced 3G enabled handsets into India, will face challenges from smaller domestic mobile phone firms as Indian branded handset sellers are gearing up to launch feature rich 3G handsets at affordable prices.

Micromax, one of the leading domestic handset companies in India is all set to roll out their 3G enabled handsets shortly. It is offering a full 3G enabled handset priced below Rs 4,000.

Speaking to Deccan Herald, Micromax Business Director Vikas Jain said, “We are ready with three to four models of 3G enabled phones. Our price range of phones will be from sub-Rs 4,000 to Rs 10,000. This is a part of our initial offering, and going forward we will introduce 3G handsets cheaper than this.”

Further, he said, with operators paying a high price for 3G they will explore many ways to add more customers to their kitty. “We see this as an opportunity and are in touch with many service providers for offering bundled offers and other plans.”

Karbonn Mobile, a Bangalore-based company, is also developing 3G phones and software in partnership with technology firms like Toshiba. However, the company thinks that 3G phone business will be less compared to 2G phones as users of data will be highly tech-savvy people and the urban population. “We always offer our customers value for money and our 3G phones will also be in the 2G phone range. The adoption will be less and service providers should come out with some reasonable data packs affordable for the common man,” said Karbonn Mobiles Business Head Biju Menon.

Apart from this, mobile manufacturers are exploring new options including launching mobile application store to compete with global giants and also to lure customers.
Movil Mobiles, a new entrant into the domestic mobile business and Micromax are planning to launch application stores, in built mobile application and other services for its customers.

“We are bringing in 3G enabled CDMA phones called EVDO series, which will provide all 3G services for our customers. The intial price of our phones will be in the range of Rs 6,000. We are starting with CDMA phone and later based on 3G roll out and customer adoption we will enter GSM with much cheaper phones,” said Movil Mobiles Chairman Rajiv Khanna.

The Indian mobile handset market, which is dominated by domestic manufacturers, will witnesss tough competition. But the success of 3G depends on the various services and service providers will come out to reclaim the millions they invested.

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