<p>Actor Akshay Kumar, who is said to be endorsing about 13 brands, has raised his fee for endorsement, and says it is a give-and-take relationship and therefore no harm in hiking his fees for such endorsements. <br /><br /></p>.<p>"When some thing is selling well, then I don't think there is any problem in increasing the rates. I don't think anyone should have a problem in that. It's a give-and-take relationship," Akshay told reporters Thursday at the unveiling of Eveready batteries' new range here.<br />In 2011, Akshay was appointed the ambassador of the brand, while megastar Amitabh Bachchan endorsed it for two years.<br /><br />The 45-year-old actor, who delivered three hits last year - "Housefull 2", "Rowdy Rathore" and "Khiladi 786" - will next be seen in "Once Upon A Time In Mumbaai Again" when it hits screens Aug 8.</p>
<p>Actor Akshay Kumar, who is said to be endorsing about 13 brands, has raised his fee for endorsement, and says it is a give-and-take relationship and therefore no harm in hiking his fees for such endorsements. <br /><br /></p>.<p>"When some thing is selling well, then I don't think there is any problem in increasing the rates. I don't think anyone should have a problem in that. It's a give-and-take relationship," Akshay told reporters Thursday at the unveiling of Eveready batteries' new range here.<br />In 2011, Akshay was appointed the ambassador of the brand, while megastar Amitabh Bachchan endorsed it for two years.<br /><br />The 45-year-old actor, who delivered three hits last year - "Housefull 2", "Rowdy Rathore" and "Khiladi 786" - will next be seen in "Once Upon A Time In Mumbaai Again" when it hits screens Aug 8.</p>