<p>Directed by Indrajit Nattoji, the ad is for cookie brand Milano for which Hrithik is the brand ambassador.<br /><br />"Set against a background of 10,000 warriors, we are almost filming a 'Gladiator' (movie) in 30 seconds... We’ll be going the way of the Hollywood hit '300'... 20 extra warriors are going to multiply into 10,000 (and) putting Hrithik in an uber cool period, packaging in 30 seconds was a high,” Nattoji said in a statement.<br /><br />“I was also influenced by his classical good looks reminiscent of a Greek god,” added the director who admits Hrithik’s regal bearing as a Mughal emperor in “Jodhaa Akbar” helped in determining his new avatar.<br /><br />The first phase of the ad has been shot in Mehboob Studios in Mumbai and the second phase that involves a war scene is scheduled to begin in Gran Sasso Campo, 150 km from Rome, around mid May. <br /><br />Hrithik's costume for ad has been designed by Sanjeev Mulchandani.<br />The post-production of the ad will be done in Malaysia. <br /></p>
<p>Directed by Indrajit Nattoji, the ad is for cookie brand Milano for which Hrithik is the brand ambassador.<br /><br />"Set against a background of 10,000 warriors, we are almost filming a 'Gladiator' (movie) in 30 seconds... We’ll be going the way of the Hollywood hit '300'... 20 extra warriors are going to multiply into 10,000 (and) putting Hrithik in an uber cool period, packaging in 30 seconds was a high,” Nattoji said in a statement.<br /><br />“I was also influenced by his classical good looks reminiscent of a Greek god,” added the director who admits Hrithik’s regal bearing as a Mughal emperor in “Jodhaa Akbar” helped in determining his new avatar.<br /><br />The first phase of the ad has been shot in Mehboob Studios in Mumbai and the second phase that involves a war scene is scheduled to begin in Gran Sasso Campo, 150 km from Rome, around mid May. <br /><br />Hrithik's costume for ad has been designed by Sanjeev Mulchandani.<br />The post-production of the ad will be done in Malaysia. <br /></p>