Kerala sees liquor sales worth Rs 152.06 crore during Christmas

Thiruvananthapuram: Liquor worth Rs. 152.06 crore was sold out in Kerala during this Christmas season, which is 24.5 per cent more than the sale during Christmas last year.

According to the Kerala State Beverages Corporation (KSBC), which is the sole liquor distributor in the state, the total liquor sold during December 24 and 25 in 2023, the total liquor sale Kerala was worth Rs 122.14 core, which has now increased by Rs. 29.92 crore.

KSBC sources point out that there was no price hike in liquor during the last one year. Hence the increase in the sales turnover will have a corresponding increase in the quantity of liquor sold during this Christmas season.

Of the sale worth Rs 152.06 crore, liquor worth Rs 126.04 crore was sold out through the 'Bevco' retail outlets of the KSBC, and the rest was sold out through the warehouses.

The state will be having considerable increase in the liquor sale in the coming days also in view of the New Year celebrations. The total tax and duties on liquor in Kerala comes to around 250 per cent.

Hence the increase in liquor sale will bring more revenue to the cash strapped state exchequer.