Priyanka Chopra’s sustainable haircare brand beats Lady Gaga and Ariana Grande's labels

If you’re someone who takes beauty and haircare tips from celebrities, you’ve probably heard of the many brands launched by them. From Haus Labs by Lady Gaga to Anomaly Haircare by Priyanka Chopra Jonas, a number of on-screen stars have revealed or rather introduced their beauty secrets to the world—of course, with a price tag attached.

While some people are eager to try these products, others are more focused on the price point and the overall business value of these celebrity-led brands.

Well, we have you covered. Priyanka Chopra Jonas' Anomaly Haircare recorded $50 million in 2024, surpassing both Lady Gaga ($30 million) and Ariana Grande's ($25 million) brands in revenue.

It was a great feat for the sustainable haircare label which was launched by the Indian actress in 2011. The numbers hinted that the brand wasn't just generating buzz but also seeing impressive financial returns.

Brand Vision Insights, a business and marketing news media, added Anomaly Haircare to its list of 'Top 10 Celebrity Beauty Brands: Ranking, Revenue.' And its score? Very impressive.

When ranking the most successful celebrity-founded beauty lines by valuation and revenue (as of 2024), the top spots were mentioned as follows:

1. Fenty Beauty by Rihanna

2. Rare Beauty by Selena Gomez

3. Kylie Cosmetics by Kylie Jenner

4. Honest Beauty by Jessica Alba

5. Goop by Gwyneth Paltrow

6. Anomaly Haircare by Priyanka Chopra Jonas

7. Jeffree Star Cosmetics by Jeffree Star

8. Haus Labs by Lady Gaga

9. r.e.m. Beauty by Ariana Grande

10. Florence by Mills by Millie Bobby Brown

Notably, Anomaly Haircare became the second-wealthiest celebrity beauty brand in 2023 with $576 million in revenue. However, a year later, the brand still outperformed the beauty lines of high-profile celebrities like Lady Gaga and Ariana Grande.