<p>The Indian Premier league's new franchise Lucknow Super Giants (LSG) on Monday unveiled the logo of the team, saying the brand identity draws inspiration from ancient Indian mythology.</p>.<p>"The mythical bird Garuda -- who is a protector and enthroned with the power to move swiftly, has inspired us to create the winged emblem of the team. Garuda is omnipresent in every Indian culture and sub-culture," LSG said in a statement.</p>.<p>"The tri-colour wings of the entity, symbolically represent Lucknow Super Giants' pan-India appeal. The body of the bird has been formed by a blue coloured bat to signify the game of cricket, there is a red ball with an orange seam too. It is like an auspicious 'Jay tilak'," it added.</p>.<p>The Lucknow franchise was purchased by the Sanjiv Goenka-owned RPSG group for an amount of Rs 7,090 Crore.</p>.<p>On January 21, the Lucknow franchise signed KL Rahul for Rs 17 crore, Australia all-rounder Marcus Stoinis for Rs 9.2 crore and uncapped leg spinner Ravi Bishnoi for Rs 4 crore. Andy Flower has already been named the coach of the Lucknow franchise while former India batter Gautam Gambhir will serve as the mentor of the franchise.</p>.<p><em><strong>Check out the latest DH videos here:</strong></em></p>
<p>The Indian Premier league's new franchise Lucknow Super Giants (LSG) on Monday unveiled the logo of the team, saying the brand identity draws inspiration from ancient Indian mythology.</p>.<p>"The mythical bird Garuda -- who is a protector and enthroned with the power to move swiftly, has inspired us to create the winged emblem of the team. Garuda is omnipresent in every Indian culture and sub-culture," LSG said in a statement.</p>.<p>"The tri-colour wings of the entity, symbolically represent Lucknow Super Giants' pan-India appeal. The body of the bird has been formed by a blue coloured bat to signify the game of cricket, there is a red ball with an orange seam too. It is like an auspicious 'Jay tilak'," it added.</p>.<p>The Lucknow franchise was purchased by the Sanjiv Goenka-owned RPSG group for an amount of Rs 7,090 Crore.</p>.<p>On January 21, the Lucknow franchise signed KL Rahul for Rs 17 crore, Australia all-rounder Marcus Stoinis for Rs 9.2 crore and uncapped leg spinner Ravi Bishnoi for Rs 4 crore. Andy Flower has already been named the coach of the Lucknow franchise while former India batter Gautam Gambhir will serve as the mentor of the franchise.</p>.<p><em><strong>Check out the latest DH videos here:</strong></em></p>