<p>The BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping Rs 48,390 crore ($6.20 billion) through IPL media rights for a five-year period, starting 2023.</p>.<p>While Disney Star retained their Indian sub-continent TV rights with a figure of Rs 23,575 crore (Rs 57.5 crore/game), the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance backed Viacom18, which also won the non-exclusive Package C, paying another Rs 2991 crore.</p>.<p>The deal for package A and B is for 410 matches across five years with 74 matches each in 2023 and 2024 and 84 each in 2025 and 2026. The 2027 edition will have 94 games.</p>.<p>Viacom18 entered the fray through a consortium which has former Star India head Uday Shankar (Bodhi Tree) and James Murdoch (Lupa Systems) in it.</p>.<p>"I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI's organisational capabilities despite two pandemic years," BCCI secretary Jay Shah tweeted.</p>.<p>"Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in Rs 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per match value," Shah added.</p>.<p>The IPL, in terms of sheer valuation, will now be bracketed in the top-most sporting properties alongside National Football League (USA), National Basketball Association (USA) and English Premier League (England), the most watched sporting event in the world.</p>.<p>The new deal also ends the monopoly of a single broadcaster. Sony had acquired the rights by paying Rs 8200 crore for the first 10 years (2008-17) while Star with a bid price of Rs 16347.50 won it for the next five years.</p>.<p>There was a also a Package C, where digital rights of 18 non-exclusive marquee games per season were up for grabs and Viacom18 won it with a winning bid of Rs 2991.6 crore at the rate of Rs 33.24 crore per match. There are 90 matches in this package.</p>.<p>Package D with a base price of Rs 3 crore per game with overseas TV and Digital Rights on offer was sold for more than 1300 crore to Viacom18 and Times Internet.</p>.<p>The value of per IPL match made more than a 100 per cent jump from previous Rs 54.5 crore to above Rs 114 crore (approx). Globally, the per match value ($14.61 million) in IPL is second only to NFL where every match is worth $17 million.</p>
<p>The BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping Rs 48,390 crore ($6.20 billion) through IPL media rights for a five-year period, starting 2023.</p>.<p>While Disney Star retained their Indian sub-continent TV rights with a figure of Rs 23,575 crore (Rs 57.5 crore/game), the most sought-after India digital rights deal was acquired for Rs 20,500 crore by the Reliance backed Viacom18, which also won the non-exclusive Package C, paying another Rs 2991 crore.</p>.<p>The deal for package A and B is for 410 matches across five years with 74 matches each in 2023 and 2024 and 84 each in 2025 and 2026. The 2027 edition will have 94 games.</p>.<p>Viacom18 entered the fray through a consortium which has former Star India head Uday Shankar (Bodhi Tree) and James Murdoch (Lupa Systems) in it.</p>.<p>"I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI's organisational capabilities despite two pandemic years," BCCI secretary Jay Shah tweeted.</p>.<p>"Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in Rs 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per match value," Shah added.</p>.<p>The IPL, in terms of sheer valuation, will now be bracketed in the top-most sporting properties alongside National Football League (USA), National Basketball Association (USA) and English Premier League (England), the most watched sporting event in the world.</p>.<p>The new deal also ends the monopoly of a single broadcaster. Sony had acquired the rights by paying Rs 8200 crore for the first 10 years (2008-17) while Star with a bid price of Rs 16347.50 won it for the next five years.</p>.<p>There was a also a Package C, where digital rights of 18 non-exclusive marquee games per season were up for grabs and Viacom18 won it with a winning bid of Rs 2991.6 crore at the rate of Rs 33.24 crore per match. There are 90 matches in this package.</p>.<p>Package D with a base price of Rs 3 crore per game with overseas TV and Digital Rights on offer was sold for more than 1300 crore to Viacom18 and Times Internet.</p>.<p>The value of per IPL match made more than a 100 per cent jump from previous Rs 54.5 crore to above Rs 114 crore (approx). Globally, the per match value ($14.61 million) in IPL is second only to NFL where every match is worth $17 million.</p>