<p>‘Narayana Nethralaya: Expanding Affordable Eye Care, a case study by IIM-Bangalore Prof (Marketing) and Executive Post Graduate Programme chairperson G Shainesh and case writer Suhuruta Kulkarni, has won the second spot in NextBillion Case Writing Competition 2014.<br /><br /></p>.<p>In its fourth year, the competition recognises and publishes best case studies on business strategies aimed at alleviating poverty.<br /><br />As many as 52 entries from 34 universities across 15 countries were received this year.<br /><br />Another case study ‘The Jaipur Foot: Challenges in Leading a Free Service Organisation’ by IIM-Bangalore Prof (Quantitative Methods and Information Systems) U Dinesh Kumar, and case writer Menaka Rao, has received an honourable mention.<br /><br />The winning cases will be marketed to top business schools worldwide for adoption in business courses.</p>
<p>‘Narayana Nethralaya: Expanding Affordable Eye Care, a case study by IIM-Bangalore Prof (Marketing) and Executive Post Graduate Programme chairperson G Shainesh and case writer Suhuruta Kulkarni, has won the second spot in NextBillion Case Writing Competition 2014.<br /><br /></p>.<p>In its fourth year, the competition recognises and publishes best case studies on business strategies aimed at alleviating poverty.<br /><br />As many as 52 entries from 34 universities across 15 countries were received this year.<br /><br />Another case study ‘The Jaipur Foot: Challenges in Leading a Free Service Organisation’ by IIM-Bangalore Prof (Quantitative Methods and Information Systems) U Dinesh Kumar, and case writer Menaka Rao, has received an honourable mention.<br /><br />The winning cases will be marketed to top business schools worldwide for adoption in business courses.</p>
