CES 2025: Dell replaces XPS, Inspiron series with Dell Pro, Pro Max PCs

Dell, like Apple iPhone naming convention, will offer PCs in three segments: Dell, Dell Pro, and Dell Pro Max. Each segment will have three subcategories: Base, Plus, and Premium.

At the ongoing Consumer Electronics Show (CES) 2025 event (January 7-11) in Las Vegas, Dell made a huge announcement that it will retire the company's iconic PC and monitor sub-brands such as Inspiron, XPS, Precision, Latitude, OptiPlex series

The American computer maker said that brand restructuring was necessitated to simplify the product portfolio and lessen customers' confusion when choosing a particular Dell laptop that meets their needs.

Going forward, Dell, like the Apple iPhone naming convention, will offer PCs in three segments: Dell, Dell Pro, and Dell Pro Max. Each segment will have three subcategories: Base, Plus, and Premium.

The standard Dell is said to be good for regular home use and for school and college students. The Dell Pro will cater to software professionals and corporates.

And, Dell Pro Max, which will come with top-of-the-line hardware, will appeal to graphics designers, video and music editors.

Dell announces brand restructuring at CES 2025.

All the new Dell PCs will be offered in multiple configuration options--such as Intel Core Ultra processors (Series 2, V and U SKUs) and AMD Ryzen processor options, featuring an NPU, CPU and GPU.

They are capable of performing powerful on-device AI functions, support Copilot+ PC applications and tools, and offer longer battery life.

The Dell Pro 13-inch and 14-inch models can deliver up to 21.2 hours of battery life and 51 per cent more run time than its predecessor. The Pro model offers improved performance – up to 82 per cent in graphics rendering and 3.5 times faster AI than the previous generation.

The Dell Pro Max comes in an all-new 16-inch size, which offers expansive screen real estate and supports complex and high-performance applications. It supports up to QHD+ resolution, 16:10 aspect ratio and an optional touch screen. With support for up to the NVIDIA RTX 2000 Ada Generation Laptop GPUs, designers, engineers and architects can have the performance they need for AI inferencing, rendering and creative applications.

All the new Dell laptops will be rolled out in global markets including in India in the coming months. The price details will be revealed during the local launch events.

On the bright side, Dell has assured gaming fans that it will continue to sell Alienware series PCs and monitors.

Get the latest news on new launches, gadget reviews, apps, cybersecurity, and more on personal technology only on DH Tech.