Apple fever grips stores in India; buyers queue up for iPhone 17 and new Watches in Mumbai and Delhi

There was a long queue of people waiting to enter Apple BKC (Mumbai) and Apple Saket (Delhi), and a decent crowd had come to the Apple Hebbal Store in Bengaluru to get their hands on latest Apple devices.

Last week, Apple unveiled the new line of the iPhone Air, iPhone 17, 17 Pro series, along with the Watch Ultra 3, Watch Series 11, SE and AirPods Pro 3.

Now, all the new Apple devices have hit stores worldwide, including in India. There was a long queue of people waiting to enter Apple BKC (Mumbai) and Apple Saket (Delhi), and a decent crowd had come to the Apple Hebbal Store in Bengaluru.

Also, a minor scuffle broke out at Apple BKC, with people throwing punches around. However, it was immediately diffused by the security personnel at the venue. The latest products are also available at Apple Koregaon Park store in Pune, which was launched earlier this month on September 4.

The iPhone Air is available in space black, cloud white, light gold, and sky blue, starting with 256GB storage, as well as 512GB and 1TB options— for Rs 1,19,900, Rs 1,39,900 and Rs 1,59,900, respectively.

The standard iPhone 17 is available in lavender, mist blue, sage, white, and black. And, it comes in two storage options--256GB and 512GB -- for Rs 82,900 and Rs 1,02,900, respectively.

The iPhone 17 Pro and 17 Pro Max are available in three colours--deep blue, cosmic orange, and silver. The 17 Pro comes in three storage options-- 256 GB at Rs 1,34,900, 512 GB at Rs 1,54,900, and 1 TB at Rs 1,74,900.

The iPhone 17 Pro Max comes in three storage options-- 512GB at Rs 1,49,900, 1TB at Rs 1, 89,900 and 2TB for Rs 2,29,900.

Older iPhone 16 series models have received a big price cut and are available at all official Apple Stores in India.

Apple is offering the iPhone 16 (review) 128GB for just Rs 69,900. And, the iPhone 16 Plus is available in two storage options-- 128GB and 256GB-- for Rs 76,900 and Rs 89,900, respectively.

Customers can also make the purchase online and pick up the devices at official outlets-- Apple BKC, Apple Saket, Apple Hebbal and Apple Koregaon Park.

Apple Air is the star among the newly launched models. It takes inspiration from the iconic MacBook Air. It measures just 5.6mm in thickness and weighs just 165g, but comes with a highly durable casing made of aerospace-grade titanium.

Due to the design limitation, Apple has removed the physical SIM slot. The iPhone Air series comes with an e-SIM-only model.

Also, to overcome the loss of space for battery, Apple is said to be using a new advanced high-energy-density battery cell and ensure the device lasts a full day under normal usage.

The iPhone 17 Pro and 17 Pro Max come with an aerospace-grade aluminium-based enclosure and also feature an all-new camera module on the back with big sensors.

The iPhone 17 comes with an incremental upgrade in terms of bigger screen, longer battery life, camera hardware, new processor and highly durable build material.

Customer setting up his iPhone 17 Pro Max Cosmic Orange model at Apple Hebbal Store.

The iPhone Air, 17 Pro and 17 Pro Max are powered by Apple A19 Pro chipset. Whereas the iPhone 17 houses the standard A19 chipset, which promises faster and efficient performance over the predecessor.

The Watch Ultra 3, the Watch Series 11, and the SE 3 too come with incremental updates with longer battery life and all-new hypertension detection, sleep score and workout buddy health and fitness tracking features.

Apple Watch Ultra 3 displayed at Apple Hebbal Store.

Apple Watch Ultra 3 is available in natural or black titanium for Rs 89,900. Apple Watch Series 11 is available in aluminium in a new space grey, as well as jet black, rose gold, and silver, and also in polished titanium in natural, gold, and slate with prices starting at Rs 46,900 in India.

Apple Watch SE 3 is available in 40mm and 44mm sizes in midnight and starlight aluminium cases with prices starting at Rs 25,900.

And, the AirPods Pro comes with an improved Active Noise Cancellation feature, an all-new heart-rate sensor and enhanced durability with an IP57 rating. It costs Rs 25,900.

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