Vivo, Samsung, Apple continue strong growth in India: IDC

Vivo clocked 23.5 per cent YoY growth and holds a market share of 19 per cent.

In the first half of 2025, the Indian smartphone market registered more than 70 million unit shipments, one per cent up compared to the previous year same period, reported International Data Corporation (IDC) on Monday (August 11).

Market leader Vivo continued to lead the chart for the sixth straight quarters. The Chinese company clocked 23.5 per cent YoY growth over Q2 2024 and holds a market share of 19 per cent.

Samsung too registered good YoY growth thanks to new Galaxy A/M/S series phones and holds second place with a market share of 14.5 per cent.

With good 25.4 per cent YoY growth, Oppo retains the third slot in the chart with 13.4 per cent market share.

However, Realme and Xiaomi, placed fourth and fifth in the leaders board, suffered negative growth of 17.8 per cent and 23.5 per cent, respectively. Their market share reduced from 12.6 per cent and 13.5 per cent to 9.7 per cent and 9.6 per cent respectively, compared to previous year same period.

Even OnePlus is on downward slide in India. It registered 39.4 per cent decline. With 2.5 per cent market share, it is placed at the 10th place.

“The second quarter of 2025 witnessed a flurry of new model launches across all price segments. This, coupled with price reductions on older models, increased offline channel margins, and strong above-the-line (ATL) marketing efforts, collectively fueled market growth, “said Aditya Rampal, Senior Research Analyst, Devices Research, IDC Asia Pacific.

Though overtaken by Samsung in the premium segment, Apple showed strong performance, with shipments growing 21.5 per cent YoY to 5.9 million units in the first half of 2025.

The iPhone 16 was said to be the highest-shipped model across India in 1H25, making up four per cent of overall India shipments during that period. The iPhone 16 Plus was the second-best-selling model for the Cupertino-based company.

Emerging brand Nothing Inc also continued its super growth in India. Carl Pei registered the highest YoY growth of 84.9 per cent followed by iQOO at 68.4 per cent.

“The mid-range smartphone market is currently oversaturated with new model launches, leading to intense competition. This could result in excess inventory during the upcoming festive season. In the crucial second half of 2025, brands and channel partners should focus on driving fresh shipments rather than relying heavily on promotions to clear old stock," says Upasana Joshi, Senior Research Manager, Devices Research, IDC Asia Pacific.

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