<p>YouTube is bringing shopping features to its TikTok-like short-form video service, as it looks to diversify its revenue stream squeezed by falling ad spending, the <em>Financial Times</em> reported on Tuesday.</p>.<p>Ad sales on Alphabet-owned YouTube slipped to $7.07 billion in the third quarter from $7.2 billion a year earlier, as some advertisers pulled back on their ad spending in the face of an economic slowdown.</p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/business/technology/youtube-shorts-now-comes-to-big-screen-smart-tvs-1160438.html" target="_blank">YouTube Shorts now comes to big screen smart TVs</a></strong></p>.<p>The streaming service is also testing new commission schemes for influencers who sell products through links in videos, the newspaper said.</p>.<p>YouTube did not immediately respond to <em>Reuters'</em> request for comment.</p>.<p>The report comes months after YouTube unveiled a new way for creators to make money on short-form videos, introducing advertising on its video feature Shorts and giving video creators 45 per cent of the revenue.</p>.<p>The internet's dominant video site has struggled to compete with TikTok, the app that got its start hosting lip-sync and dance videos and has subsequently burgeoned to 1 billion monthly users.</p>
<p>YouTube is bringing shopping features to its TikTok-like short-form video service, as it looks to diversify its revenue stream squeezed by falling ad spending, the <em>Financial Times</em> reported on Tuesday.</p>.<p>Ad sales on Alphabet-owned YouTube slipped to $7.07 billion in the third quarter from $7.2 billion a year earlier, as some advertisers pulled back on their ad spending in the face of an economic slowdown.</p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/business/technology/youtube-shorts-now-comes-to-big-screen-smart-tvs-1160438.html" target="_blank">YouTube Shorts now comes to big screen smart TVs</a></strong></p>.<p>The streaming service is also testing new commission schemes for influencers who sell products through links in videos, the newspaper said.</p>.<p>YouTube did not immediately respond to <em>Reuters'</em> request for comment.</p>.<p>The report comes months after YouTube unveiled a new way for creators to make money on short-form videos, introducing advertising on its video feature Shorts and giving video creators 45 per cent of the revenue.</p>.<p>The internet's dominant video site has struggled to compete with TikTok, the app that got its start hosting lip-sync and dance videos and has subsequently burgeoned to 1 billion monthly users.</p>