A peek inside rebranded McDonald's restaurants in Russia

The successor to McDonald's in Russia, 'Vkusno - i tochka,' reopened its first batch of 15 restaurants in Moscow and its suburbs, three months after the US fast-food chain ended its business in Russia.

Russia has come up with its own version of McDonald’s after the US fast-food giant pulled out of of the country in the wake of the Ukraine invasion. Credit: AFP Photo

The successor to McDonald's in Russia, 'Vkusno - i tochka' (Delicious. Full Stop), reopened the first batch of 15 restaurants in Moscow and its suburbs on June 12, 2022, nearly three months after the US fast-food chain ended its business in the country. Credit: Reuters Photo

A new logo depicting a burger and two fries has replaced McDonald's iconic Golden Arches. Credit: AFP Photo

Long queues were seen outside the former McDonald's restaurant in central Moscow that reopened on June 12. Credit: AFP Photo

Nearly 200 outlets are expected to reopen by the end of June. Credit: AFP Photo

Reportedly, all of McDonald's former 850 restaurants across Russia are expected to be operational by the end of summer. Credit: Reuters Photo

According to a previous deal, the rebranded fast-food network will use new names on the menu and retain all employees under equivalent terms for at least two years. Credit: AFP Photo

The queues at the restaurant on Pushkin Square draw comparisons with the excitement generated by the opening of the first McDonald's outlet in Russia in January 1990, which was hailed as a sign of Soviet detente with the West. Credit: AFP Photo

Customers standing in line outside the first McDonald's outlet in the Soviet Union at Moscow's Pushkin Square (up) and the crowd outside the rebranded McDonald's restaurant 'Vkusno - i tochka'. Credit: AFP Photo