Effective management is the path to efficient healthcare delivery

Healthcare is a critical aspect of life. Quality healthcare is a need of the hour. The Covid-19 pandemic demonstrated the significance and importance of healthcare. It is an industry that encompasses preventive care, therapeutic care, and wellness and embraces modern technology, age-old knowledge, and life skills. Healthcare is too vast and all-encompassing to define. In short, it is the key to success in life and this holds for everyone.

The healthcare industry has never been in focus as deeply as now. This is a constantly evolving industry that needed to leapfrog in recent times. The alacrity with which the vaccines for Covid-19 were developed, tested, and then administered across the world, with India playing a lead role, demonstrated how long a way this industry has come.

Healthcare is perhaps the most rapidly developing industry of all. The way healthcare is understood and delivered has changed and become far more effective and efficient. Today, the key to effective healthcare is procedures that are minimally invasive, have no side effects, lead to a quick recovery, and the cure is permanent. And, all the while being within reach of the masses. Community healthcare and public policy too have a huge bearing on the well-being and development of the nation.

Healthcare management is as vital as the technical know-how to bring healthcare delivery that is on par with the best in the world. Medical education brings in all the necessary knowledge from an execution standpoint but when it comes to improving healthcare quality, we need to go beyond. Then operational sides of management such as process quality, and process design come into play. Modern management techniques bring in this operational insight into healthcare delivery to help make the process more efficient and effective.

Effective management is the route to the efficient delivery of healthcare.

Whether it’s a corporate hospital, a clinic, or public healthcare system, management is a key aspect today. This is especially so given that healthcare is going hi-tech, evolving almost by the week, and changing in the way it is applied.

Who would have thought telemedicine as a concept would be acceptable in India before the Covid-19 pandemic? It would have been inconceivable to plan much of a preventive master check-up at home. Delivery of healthcare and medicines to the residences of people seeking them is almost the norm now.

It is only natural then that the element of professional management is added to this industry that makes all the difference to humanity.

Programmes on managing healthcare

Newer delivery models are emerging, and with an increase in FDI and PE investments, efficiency and accountability is being demanded. As a result, the professionalism of healthcare delivery as a discipline has come into being. The recent COVID-19 pandemic has accelerated trends like technology-led business models, aggregators, remote care, etc. which has changed the competitive landscape in the healthcare industry. With this, the new age clinicians in decision-making roles and healthcare administrators have to develop a strategic mindset and move from intuitive management to applying time-tested management principles. This is where a formal management programme can help.

It is in the light of these factors that many institutions are launching programmes on healthcare management and delivery. One such programme that is sought-after is the 12-week Certificate Programme in Healthcare Management offered by ISB Executive Education in collaboration with Max Institute of Healthcare Management.
This programme delves deep into the management aspects of the healthcare industry. It offers in-depth knowledge especially on the operational, process-oriented challenges of healthcare management talking about process design, process analysis, and how to achieve process excellence. It also touches upon other important topics like accounting and financing, marketing strategies, and strategic management. These are the crucial management aspects of healthcare that are making a difference to institutions worldwide. Participants learn operational frameworks and how to apply them in everyday situations through real-life examples. Management of the day-to-day practices of a healthcare facility that impacts patient experience and organisational goals are part of the programme.
The significance of this programme is in the fact that today the healthcare market in India is estimated to be worth around USD 3.72 billion. It is estimated that there are around 1.27 million registered doctors in India as of July 2021. (IBEF, 2022)

This programme is comprehensive and holistic with over 120 videos, 12+ real-life examples, over 20 assignments, around 10 discussions, and a certificate on completion from ISB Executive Education.
This healthcare management programme is ideal for doctors, doctors of pharmacy, paramedical professionals, working in the medical field wanting to understand the administrative side of healthcare management to transition in their careers to the operational side. It is also useful for those healthcare professionals who are looking to start their own business in healthcare be it a clinic, hospital, path lab, etc. The programme’s current batch begins on August 17, 2022. You can click here to learn more about the programme.