<p>Apple announced Tuesday that it hired Angela Ahrendts, the chief executive of British luxury fashion company Burberry, as a member of its executive team.<br /><br /></p>.<p>The company said Ahrendts would serve in a newly created role as senior vice-president overseeing the strategy and operation of its retail and online stores. She will start working for Apple in the spring.<br /><br />Ahrendts is Apple’s second big hire from the fashion industry amid reports that the company is readying an Internet-connected wristwatch. In the summer, the company hired Paul Deneve, the former chief executive of Yves Saint Laurent, the French fashion house, to work on special projects, reporting directly to Timothy D Cook, Apple’s chief executive.<br /><br />Ahrendts’s role at Burberry will be filled by the company’s chief creative officer, Christopher Bailey, Burberry said in a statement. Before joining the British retailer, Ahrendts served in leadership roles at Liz Claiborne and Donna Karan International.</p>
<p>Apple announced Tuesday that it hired Angela Ahrendts, the chief executive of British luxury fashion company Burberry, as a member of its executive team.<br /><br /></p>.<p>The company said Ahrendts would serve in a newly created role as senior vice-president overseeing the strategy and operation of its retail and online stores. She will start working for Apple in the spring.<br /><br />Ahrendts is Apple’s second big hire from the fashion industry amid reports that the company is readying an Internet-connected wristwatch. In the summer, the company hired Paul Deneve, the former chief executive of Yves Saint Laurent, the French fashion house, to work on special projects, reporting directly to Timothy D Cook, Apple’s chief executive.<br /><br />Ahrendts’s role at Burberry will be filled by the company’s chief creative officer, Christopher Bailey, Burberry said in a statement. Before joining the British retailer, Ahrendts served in leadership roles at Liz Claiborne and Donna Karan International.</p>