<p>Nescafe coffee maker Nestle on Wednesday said it expects to nearly double its e-commerce sales to 25% of its group total by 2025 by increasing marketing and technological investments.</p>.<p>"We plan to take (e-commerce) sales from about 13% in 2020 to 25% by 2025," Bernard Meunier, head of Nestle's strategic business units and marketing and sales, said at its investor meet.</p>.<p>This will be achieved by increasing marketing investment in digital to 70% by 2025 from 47% in 2020, he added.</p>.<p><strong>Watch latest videos by DH here:</strong></p>
<p>Nescafe coffee maker Nestle on Wednesday said it expects to nearly double its e-commerce sales to 25% of its group total by 2025 by increasing marketing and technological investments.</p>.<p>"We plan to take (e-commerce) sales from about 13% in 2020 to 25% by 2025," Bernard Meunier, head of Nestle's strategic business units and marketing and sales, said at its investor meet.</p>.<p>This will be achieved by increasing marketing investment in digital to 70% by 2025 from 47% in 2020, he added.</p>.<p><strong>Watch latest videos by DH here:</strong></p>