Dabur forays into baby care market

Dabur India has announced its foray into the premium baby care market with the launch of Dabur Baby, a new brand which will have a range of baby care products prepared using natural oils, essential for safe and tender care of the youngest member of the family.

The first product to be launched under the Dabur Baby umbrella brand is the Dabur Baby Massage Oil with olive and almond, which is completely free of paraffin and paraben making it a completely safe product, Dabur India said.

“At Dabur, we are committed to provide the safest, most effective products. We are now taking forward this commitment with the launch of our new brand Dabur Baby, which will feature products that do not have any harmful chemicals and also are free from paraffin, paraben and artificial colours,” Dabur India category head — mother and child care Ramarao Dhamija said.

Dabur Baby Massage Oil with olive and almond will be available in two SKUs of 100 ml and 200 ml, priced at Rs 110 and Rs 200 respectively, Dhamija added.

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