<p>The company, which is sourcing the devices from China, is eyeing a sales of 50,000 units in the first year of operation.<br /><br />"Though the market now is niche, but there is a growing demand for e-book readers. We expect to sell about 50,000 devices in the first year across enterprises and consumer segment," EC Media COO Pradeep Palazhi told PTI.<br /><br />For enterprises, the e-reader can work as a document viewer. The multi-functional device has a six-inch screen and allows supports upto fifteen Indian languages.<br />EC Media will sell the devices online, through retail outlets like Croma as well as bookshop chains like Crossword and Landmark.<br />The company, which two lakh titles of books will also expand its library to three lakh by next month, he added.<br /><br />EC Media is also looking at exporting the devices.<br />"We would like to explore the South Asia, Middle East and South American markets by the end of this year," Palazhi said.<br />The company is planning to launch other devices in the category with features like WiFi and 3G.<br /><br />"The other devices, at various price points from Rs 6,000 to Rs 15,000 will be introduced. We want to play across various categories to strengthen the category," he said.<br />Amazon created waves in the e-reader category through 'Kindle', while Apple launched its much-hyped 'iPad' in April this year.<br />In India too, Olive Telecom had launched an iPad-like device with e-reader capability, priced at about Rs 25,000.<br /><br />With a new generation of online readers coming up, the sales of e-content, especially e-books and e-newspapers, is also on the rise.<br />According to a study by Informa Telecoms and Media, the sales of dedicated e-reader devices are expected to soar to 12.2 million in 2010, up from nearly 5 million in 2009. It is expected to touch 14 million in 2013.</p>
<p>The company, which is sourcing the devices from China, is eyeing a sales of 50,000 units in the first year of operation.<br /><br />"Though the market now is niche, but there is a growing demand for e-book readers. We expect to sell about 50,000 devices in the first year across enterprises and consumer segment," EC Media COO Pradeep Palazhi told PTI.<br /><br />For enterprises, the e-reader can work as a document viewer. The multi-functional device has a six-inch screen and allows supports upto fifteen Indian languages.<br />EC Media will sell the devices online, through retail outlets like Croma as well as bookshop chains like Crossword and Landmark.<br />The company, which two lakh titles of books will also expand its library to three lakh by next month, he added.<br /><br />EC Media is also looking at exporting the devices.<br />"We would like to explore the South Asia, Middle East and South American markets by the end of this year," Palazhi said.<br />The company is planning to launch other devices in the category with features like WiFi and 3G.<br /><br />"The other devices, at various price points from Rs 6,000 to Rs 15,000 will be introduced. We want to play across various categories to strengthen the category," he said.<br />Amazon created waves in the e-reader category through 'Kindle', while Apple launched its much-hyped 'iPad' in April this year.<br />In India too, Olive Telecom had launched an iPad-like device with e-reader capability, priced at about Rs 25,000.<br /><br />With a new generation of online readers coming up, the sales of e-content, especially e-books and e-newspapers, is also on the rise.<br />According to a study by Informa Telecoms and Media, the sales of dedicated e-reader devices are expected to soar to 12.2 million in 2010, up from nearly 5 million in 2009. It is expected to touch 14 million in 2013.</p>