<p>Grofers, the Gurugram based grocery delivery firm, on Thursday said it plans to raise Rs 200 crore again to meet the growth demand. </p>.<p>In an interaction with DH, Grofers Co-Founder and CEO Albinder Dhindsa said the fresh round of fund is necessitated by the exponential growth the company is registering for the last couple of months. </p>.<p>"We recently raised Rs 400 crore (around $62 million) in a Series E round led by existing investor Japanese Internet conglomerate SoftBank. Now we are again plans to raise Rs 200 crore to meet Grofers exponential growth," he said.</p>.<p>Dhindsa the new fund raising will be led by existing investors and supported by couple of new investors. Grofers raised total fund of $226.5 million till now.</p>.<p>India's online grocery market is estimated to be Rs 65 billion and Groffers has a gross merchandise value of almost Rs 10 billion. The other competitor BigBasket occupies almost Rs 20 billion worth of GMV.</p>.<p>"Grofers registered 4X growth last year and expects this year to register a minimum growth of 3X. Grofers will be operationally profitable by 2021," said Dhindsa. </p>.<p>Grofers, founded by Saurabh Kumar and Albinder Dhindsa in 2013, is now present in 13 cities in India and clocks an average of 25,000 orders a day with an order value of Rs 1400.</p>.<p>"Our single minded focus is to cater to the demands of middle class and lower middle class who do not have access to supermarket. We are taking 12% margin and pass on the benefits to our customers and focus on B to C customers only," he said. </p>.<p>The company finds that the new investment will further expand its sourcing ecosystem and private labels along with different manufacturers. </p>.<p>"We have 4000 employees now and majority of these workers are in the operations side. Grofers has a tech team of 60 members. We will continue to hire this year also for different positions," he said. </p>
<p>Grofers, the Gurugram based grocery delivery firm, on Thursday said it plans to raise Rs 200 crore again to meet the growth demand. </p>.<p>In an interaction with DH, Grofers Co-Founder and CEO Albinder Dhindsa said the fresh round of fund is necessitated by the exponential growth the company is registering for the last couple of months. </p>.<p>"We recently raised Rs 400 crore (around $62 million) in a Series E round led by existing investor Japanese Internet conglomerate SoftBank. Now we are again plans to raise Rs 200 crore to meet Grofers exponential growth," he said.</p>.<p>Dhindsa the new fund raising will be led by existing investors and supported by couple of new investors. Grofers raised total fund of $226.5 million till now.</p>.<p>India's online grocery market is estimated to be Rs 65 billion and Groffers has a gross merchandise value of almost Rs 10 billion. The other competitor BigBasket occupies almost Rs 20 billion worth of GMV.</p>.<p>"Grofers registered 4X growth last year and expects this year to register a minimum growth of 3X. Grofers will be operationally profitable by 2021," said Dhindsa. </p>.<p>Grofers, founded by Saurabh Kumar and Albinder Dhindsa in 2013, is now present in 13 cities in India and clocks an average of 25,000 orders a day with an order value of Rs 1400.</p>.<p>"Our single minded focus is to cater to the demands of middle class and lower middle class who do not have access to supermarket. We are taking 12% margin and pass on the benefits to our customers and focus on B to C customers only," he said. </p>.<p>The company finds that the new investment will further expand its sourcing ecosystem and private labels along with different manufacturers. </p>.<p>"We have 4000 employees now and majority of these workers are in the operations side. Grofers has a tech team of 60 members. We will continue to hire this year also for different positions," he said. </p>
