The product, launched here by HLL chairman M. Ayyappan, has been developed by Kottakkal Arya Vaidya Sala, a healthcare centre specialised in ayurveda and traditional medicines.
Chyawanprash in a granular form is targeting people above 30 and those who are living a very hectic life, the company said, adding that "it contains no ghee and is therefore absolutely fat-free".
The product will be first introduced in Kerala, Delhi and Punjab, followed by the rest of the country. It will be sold through pharmacies, modern trade outlets and websites.
(Published 19 August 2009, 10:16 IST)
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