InMobi, a global provider of enterprise platforms for marketers, on Wednesday announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint.
This all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing.
Pinsight Media is a mobile data and brand intelligence company that works with leading US telcos and advertisers across verticals including consumer goods, retail, entertainment and finance.
It offers a comprehensive suite of advertising products and services that help businesses uncover new audiences, discover new market opportunities and define more effective customer engagement strategies.
InMobi Founder and CEO Naveen Tewari said with this acquisition the company will create the most powerful advertising and marketing platform for the US market by unifying online and offline behavior, and providing CMOs with a way to reach and engage consumers, while remaining compliant with privacy and data protection requirements.
“This industry-first acquisition allows InMobi and Sprint to work on our respective strengths together, and provides a global template for partnerships between advertising platforms and telcos," said Tewari.
Commenting on the development, Sprint Chief Digital Officer Rob Roy said the company's partnership with InMobi goes beyond this acquisition.
"We have been looking for a strategic partner that can deliver the latest digital marketing and mobile advertising technologies, besides having a deep appreciation of regulatory, privacy, and data concerns,” said Roy.
The acquisition of Pinsight builds on InMobi’s enterprise platforms and enables CMOs to deliver on consumer expectations through improved customer understanding for superior targeting, engagement and retention.
By combining network-level mobile data with data from mobile applications and mobile web browsers, InMobi, through the acquisition of PinSight Media, will provide CMOs an integrated end-to-end view of consumers, surpassing other platforms in the industry.
As a result of this acquisition, InMobi will expand its operations in North America to Kansas City, alongside San Francisco, New York, Los Angeles and Chicago.
This move follows InMobi’s acquisition of AerServ for $90 million earlier this year in January, and its recent partnership with Microsoft in June.