Under 25, a media and entertainment company, have started an online campaign to draw the attention of former US president Barack Obama to attend a summit they will be organising soon.

The group believes that Obama is the perfect individual to be the ambassador for their goal of having a meaningful interaction with youth that they can relate to. "This will be done through a viral online campaign called ‘Dear Obama’," said Shreyans Jain, one of the co-founders.

Jain said that with youngsters aspiring to pick offbeat professions facing several hurdles, including parental disagreement, there was a need to have someone to bridge the gap between generations.

"When the youth is evolving, it is important to have meaningful conversations. We know that we do not have direct access to him. We united the youngsters for the movement to bring someone we sincerely look up to through a social media movement," said Anto Philip, co-founder of Under 25.

The main flagship property of the company is the ‘Under 25 Summit’, India’s largest youth festival. The summit has been held in Bengaluru, Mumbai, Delhi and Hyderabad and a total of 30,000 people have participated in five years.

Across two days, the Under 25 Summit 2019 will have multiple specifically curated workshops and experience zones with over 80 speakers and more than 15,000 attendees.

‘Dear Obama’ is an open letter from youngsters across India to Obama in the form of a video. This video visually and verbally illustrates the multiple reasons why the youth of India needs Obama to come to India.

‘Dear Obama’ includes hundreds of bytes from the creative youth, including top influencers from across the country. The movement is represented using the #ObamaForKeynote.

With the video and this hashtag, the organisers aim to hit millions of impressions from across the world on social media platforms like Facebook, Twitter, Instagram and YouTube.