All set to dazzle at IFFI

PROUD MOMENT

The short film, titled My Daddy Strongest, focuses on little Joel who has a big problem.
Why? Because he has told all his friends that his dad is a super secret agent! But now, he doesn’t know what to do since there is a parent-teacher meeting at school the next day and all his friends want to meet his spy dad! Will he find a way out or will he have to tell the truth?

School Cinema is a film-based learning module combined with a fun and exciting film workbook, which uses a language and medium that children are familiar with to subtly and indirectly influence their minds and actions on varied subjects.

The topics range from environmental awareness to nationalism and even personal issues like hygiene and understanding one’s body. It aims to influence young minds in school into making better choices for themselves as young adults and at the same time, instill values and a basic sense of what is wrong and right.

School Cinema works to provide innovative methods of teaching at the school level.
It has come out with short films for classes 1, 2, 5, 6, 7 and 8.

The 15-minute films aim at providing value education through simple stories like My Daddy Strongest where a boy learns not to lie the hard way.

My Daddy Strongest was also screened at various other international film festivals at San Francisco, San Diego, and All India Children’s Education Audio Video Festival. Speaking on this occasion,  Syed Sultan Ahmed, Managing Director and CEO of Edumedia and also the
producer of My Daddy Strongest said, “We are extremely proud to witness the screening of My Daddy Strongest at the International Film Festival of India.

With children, you need to talk in a language they can understand. You need a medium that is non-threatening, a form of communication that they not only feel familiar with, but which subtly encourages and influences them. And that’s why we believe that cinema is the best way to introduce and reaffirm life-skills, values and morals to children.”