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'Ready' to take over Bollywood

Last Updated 28 November 2010, 10:13 IST
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Thanks to his uncanny sense of what clicks, CMD Bhushan Kumar worked towards creating platforms and partners along the way and hence, T-Series stands as an industry powerhouse with sales of over 450 crore.

T-Series is all set to launch their range of music mobile phones early next year. After launching pre-loaded memory cards and USB drives earlier, the music giant is now going with a solid promotional campaign for its entry into the mobile phone market.

After entering into a strategic alliance with Reliance Big Music catalogue, T-Series now takes control of the Eros Music Catalogue — its biggest acquisition yet wherein T-Series will exclusively exploit the music and audio visual rights of forthcoming Eros Films like Rockstar with Ranbir Kapoor, Ra One with Shah Rukh Khan and Desi Boyz starring Kareena Kapoor, Akshay Kumar and John Abraham.

Bhushan Kumar now sets his sights on the film industry with an estimated 250 crores being pumped into their projects starting with Ready, directed by Anees Bazmee starring Salman Khan, and Patiala House directed by Nikhil Advani starring Akshay Kumar. Says Bhushan Kumar, “We look forward to working with promising and capable directors not to mention the best stars in the industry.”

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(Published 28 November 2010, 10:13 IST)

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