New marketing tech stressed

Experts regret lack of facilities in rural areas

He was speaking after inaugurating a training programme on ‘Changing dimensions of agricultural marketing’ organised by the Institute of Development Studies, University of Mysore, Mysore and National Institute of Agricultural Marketing, Jaipur, here.
Devaiah said to market fish, they need not put the board as the smell of the fish in the surrounding areas, tell its location. This was sufficient to know that the fish market is in the vicinity.

International market

However, they need to find out new marketing technology to find out a separate place for marketing of agricultural produces. They need to understand the topography before marketing the agricultural produces in international market.

A condusive atmosphere has to be created for the agriculture in rural areas. Unfortunately, the government has failed to provide facilities for agriculture in villages. It was possible to see change in agriculture only if the condition of villages improves, he added.

He said that modern technology has to be adopted in Indian agriculture.


The government has to provide good roads, toilets, veterinary hospitals and cold storage units in rural areas.

Besides, the government has to spend at least Rs 10 lakh on providing basic facilities in each village. Incorporating lessons on the agriculture would help in improving this field.
Prof P G Chengappa, former vice-chancellor, University of Agricultural Sciences, Bangalore, delivered the key-note address. Prof R Indira, director, International Studies, University of Mysore, Manasagangotri, Mysore, Dr M Devaraj, Dr Ramesh Mittal and Dr Krishnegowda were present.

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